How to create custom review questions

You will learn

Learn how to add questions for your customers to answer when they review your products. The answers can help contextualize their review and provide valuable data on your products. If your customers answer single-choice or multi-choice questions, future site browsers can filter reviews based on their responses when custom question filters are enabled in your review widget.

Types of questions

You can create 2 types of review questions in Klaviyo Reviews: product questions and profile questions.

• Product questions
  Use product questions to ask about the product someone purchased, like the fit (e.g., runs small/large) or whether they’d recommend this product to a friend.
• Profile questions
  Use profile questions to ask about the purchaser that contextualize their experience with your product, like what size they normally wear or their height. Answers to profile questions are synced to the Klaviyo profile as properties, which can be used to personalize messages and drive segmentation.

Create a product question

1. In the Klaviyo left-side navigation, click Reviews.
2. Click Reviews settings.
3. Click Custom questions. Note that the default question type is Product.
4. Under Add questions, choose a question type (i.e., Single-choice, Multi-choice, Range, Centered range).
5. Complete the question fields, then click Add question.
   

Types of product questions

There are 4 types of product questions:

Single-choice

A question with a discrete set of answers. A reviewer can only select one of the preset options. Choices can be displayed as a list or a dropdown.

Multi-choice

A question with a discrete set of answers. A reviewer can select one, some, or all of the choices.

Range

A question which a reviewer can answer by selecting a number 1-5.

Centered range

A question which a reviewer can answer by selecting an option from a range. Options are not numbered, and you can set a minimum, middle, and maximum value.

Create a profile question

When a reviewer answers a profile question, their answer will be saved as a profile property in Klaviyo. You can then use their answers in segmentation, flow filtering, and more.

1. In the Klaviyo left-side navigation, click Reviews.
2. Click Reviews settings.
3. Click Custom questions.
4. Under Add questions, click Profile.
5. Choose a question type (i.e., Single-choice or Multi-choice).
6. Enter your question under Form question.
7. Under Profile property name, choose an existing profile property or create a new one. Whenever a reviewer answers this question, their answer will overwrite any data previously stored in this property.
8. Add your options under Options.
9. Click Add question.

Types of profile questions

Single-choice

A question with a discrete set of answers. A reviewer can only select one of the preset options. Choices can be displayed as a list or a dropdown.

Multi-choice

A question with a discrete set of answers. A reviewer can select one, some, or all of the choices.

Apply a question to specific products

You may want to specify which product(s) a question applies to (e.g., only ask a question about fit for apparel products).

1. Add a tag to the product(s) in your ecommerce store and save it.
   1. Learn how to add tags for Shopify and WooCommerce.
2. In Klaviyo, navigate to the Reviews tab.
3. Select Reviews settings.
4. Select Custom questions.
5. Click the edit (pencil) icon next to a question.
   

6. Choose Certain tagged products in the Ask this for setting.
   

7. Under Enter product categories, search for and select your tag. Tags appear as Tag: [tag name]. If the tag is not listed yet, wait for it to sync to your Klaviyo product catalog.

8. Click Save changes.

Understanding question settings

Any question can be set as private, required, or both. When adding or editing a question, select Set as private, Set as required, or both.

• Answers to private questions are not displayed in public reviews. For profile questions, answers are saved to the selected profile property, so you can use them for future targeting and segmentation.
• If a question is required, the review cannot be submitted unless the reviewer answers it. Marking too many questions as required may lower your response rate.

Additional resources