How to exclude products, orders, or customers from review requests

You will learn 

Learn how to avoid sending review requests to certain customers or for products that don’t require review (like gift cards or shipping insurance). 

Using the klaviyo_reviews_exclude tag

Klaviyo Reviews provides a tag, klaviyo_reviews_exclude, that can be applied to products, orders, and customers to stop review requests from being sent. See sample use cases and how to apply this tag in the sections below. 

Exclude a product from future review requests 

Say a customer orders a guitar with shipping insurance. If you add the exclusion tag to your shipping insurance line item, they will only receive a review request for the guitar. 

To exclude a product from future review requests in Shopify: 

1. Navigate to a product page in your Shopify admin. 
2. In the Tags field, add the tag klaviyo_reviews_exclude.

To exclude a product from future review requests in WooCommerce: 

1. Navigate to a product page in your WooCommerce admin.
2. In the Product Tags field, add the tag klaviyo_reviews_exclude.

Once you’ve saved this change, we will no longer request reviews for this product, even if it’s the only item in someone’s order. Note that these changes only apply to future orders; any orders that were placed before you made the change may receive review requests for this product. 

Exclude an order from your review request flow (Shopify only)

Adding this tag to an order excludes that order from review request. It is a one-time exclusion: if the same customer places another order in the future, that order will be eligible for a review request. 

1. Navigate to the order in your Shopify admin. 
2. In the Tags field, add the tag klaviyo_reviews_exclude.

Exclude a customer from receiving review requests (Shopify only) 

1. Navigate to a customer in your Shopify admin. 
2. In the Tags field, add the tag klaviyo_reviews_exclude.
3. Save the customer’s details. 

Adding this tag will exclude a customer from receiving future review requests. Note that if they have a recent order that is currently in your review request flow, they will continue receiving messages until they exit that flow. 

Billing for excluded products, orders, and customers 

If an order is excluded from receiving a review request (i.e., the customer, all products in the order, or the order itself has the klaviyo_reviews_exclude tag), then the order won’t count towards your Klaviyo Reviews billing plan. 

Additional resources 

• How to adjust review request timing
• Understanding how Klaviyo prioritizes review requests