About The Klaviyo Dashboard

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Once you begin sending regular campaigns and have flows live in your account, your dashboard will provide a helpful summary of your account's activity. When you log into Klaviyo, you'll be brought to the dashboard automatically, but you can also navigate there any time by clicking Dashboard in the left-hand navigation menu. In this article, you will learn what each tab of your dashboard entails.


The Objectives tab presents you with a customized list of onboarding tasks and ideas to help you get started growing with Klaviyo. Review these cards if you're not sure where to start, and if you see something you don't need, just click the X to remove it from your list.



The Performance tab of the dashboard has three main sections:

  • A high-level snapshot of your overall performance across channels
  • A snapshot of flow performance
  • A snapshot of campaign performance

This area of your dashboard focuses on conversion activity. To learn more about the Performance tab, click here.


The Analytics tab allows you to create any number of configurable views, each with metric cards that you can drag-and-drop. This is useful for organizational purposes or if you have several members on your team who want to create their own views. For example, you may want to separate your email, revenue, and active on-site data.

Check out our article on customizing your Analytics Dashboard for more information on best practices for tracking metrics.

Lists & Segments

This Lists & Segments tab of your dashboard features all starred lists and segments.


Note that the section Added This Week accounts for all profiles added to this segment within that given week. A week, in this case, runs from Monday to Sunday.

To add a star to a list or segment, navigate to your account's main Lists & Segments tab on the left-hand side of your screen (not on the Dashboard). Here, you will see a small star icon to the right of each list/segment name.


Activity Feed

The Activity Feed is a live feed of all metrics flowing into your Klaviyo account. You can filter this feed by metric.


Additional Resources

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