リピート購入者セグメントを作成する方法

Learn effective advanced segmentation strategies that provide insights into your customer base and create highly personalized experiences for your subscribers.

Learn how to identify a group of people who have purchased a particular item but have not purchased a specific related item, in order to target them with a cross sell message. For example, if someone purchases a video game console, you might consider targeting them with content about the most popular video games for that console that they haven't yet purchased.

Learn how to identify site visitors who have recently abandoned a cart in order to target them across marketing channels. For example, you can create a recent cart abandoners segment and sync it to Facebook Custom Audiences to drive them back to your site, or you can create an exit-intent popup targeting shoppers as they're about to leave your website. While it's not possible to dynamically display the specific items left in someone's cart as you would in an abandoned cart email, you can still remind them of items left behind with the language and CTA you use.