How to Create a Repeat Purchaser Segment

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Overview

A repeat purchaser segment allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows you to gain insight into your customers'  shopping behavior and target them accordingly.

Creating a Repeat Purchaser Segment

When creating a repeat purchaser segment, include the following conditions:

What someone has done (or not done) > Has Placed Order > is at least 2 > over all time

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New to Klaviyo and need inspiration for segmentation? Check out our Guide to Creating Segments.

Options for Further Targeting

  • Adjust Frequency
    If you want to create a VIP customer segment or make this segment more exclusive, adjust the number of purchases someone must make in order to be included; for example, you can adjust this to Placed Order is at least 4 over all time.
  • Adjust Timeframe
    You can also adjust the timeframe; for example, instead of setting purchase activity as over all time, isolate customers who purchased a certain number of times in the last X days, weeks, or months.
  • Add a Filter
    You can add a filter to isolate repeat purchasers of a specific product or those who have repeatedly purchased from a certain category.
  • Add Additional Conditions
    To create a segment of repeat purchasers that are also part of a certain list, add this additional condition to your segment. You can further target this segment by adding any number of additional conditions based on customer properties or behavior.

Additional Resources

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