Creating a segment of VIP customers can be useful if you run a rewards program or want to know who your most valuable customers are. In this article, you will learn how to build this segment based on your customers' spending habits.
There are two primary approaches to take when deciding who your VIP customers are:
- Big Spenders: customers who have spent over X amount of money over Y amount of time.
- Frequent Purchasers: customers who have purchased X number of products over Y amount of time.
It is important to include a time restriction when defining a VIP segment. Otherwise, you may capture inactive customers or customers who have simply been purchasing from you for a while (who aren't necessarily VIPs).