Creating a segment of VIP customers can be useful if you are running a rewards program or would like to know who your most valuable customers are. There are two primary approaches you can take when deciding who your VIP customers are:
- Big Spenders: customers who have spent over X amount of money over Y amount of time.
- Frequent Purchasers: customers who have purchased X number of products over Y amount of time.
It is important to include a time restriction when defining a VIP segment. Otherwise, you may capture inactive customers or customers who have simply been purchasing from you for a while (who aren't necessarily VIPs).
Options for Further Targeting
After creating your VIP segment, you'll know who your most valuable customers are and can choose to market to them differently.
One great trick is to sync your segment of VIP customers with a Facebook Custom Audience, then build a lookalike audience from there. This will allow you to advertise to new people who are similar to your best customers. For more inspiration around marketing to your VIP segment, head to our Guide to Running a VIP Program.