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Learn how to export a campaign's analytics. Exporting the analytics for your campaigns helps you to review and measure the performance of your campaigns. It also makes it easy to analyze the data of an individual message to see whether an SMS or email was successful.
Learn what data you can find on the A/B test results page and what each of these indicators mean. The information in this guide applies to both A/B testing with email campaigns and SMS campaigns.
Learn about the different stages of Smart Send Time and where to go to view the results.
Learn how your campaign performance compares to other Klaviyo users. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas that are performing well, as well as where you can improve.
Learn how to export your currently queued back in stock subscribers to a CSV file. In Klaviyo, you can export a list of profiles currently waiting for a certain product to come back in stock and how long they've been waiting. This list can teach you more about your audience and in-demand products and can help inform you about what types of products to offer, who to target in future campaigns, and more.
Learn how to use Klaviyo's campaign reporting to gather insights on how your messages are performing and what happens after someone opens or clicks. Use these campaign analytics to dig deeper into website activity, checkouts started, and revenue that is directly attributabed to each message.
Learn how to change the metric for flow and campaign conversions when analyzing results across your account.Different marketing efforts have different calls-to-action (CTAs), and as a result, some messages may be revenue-driven while others are meant to drive a different type of conversion. When you send a campaign or set an automated flow live, Klaviyo automatically tracks attributions across all metrics in your account. This means you can easily see how your messages perform across different activities (e.g., placed orders, checkouts started, website activity, etc.).
Learn how to understand the difference between unique and total opens and clicks when reviewing campaign results. In short:
Learn how to use the Klaviyo segment engagement report to adjust your email habits and retain subscribers. Subscribers arrive at your website in a variety of ways, from typing out the URL directly to clicking into a social media ad; likewise, there are multiple types of forms through which they can opt-in for marketing. With this influx of new subscribers, how do you know which will continue to buy? The segment engagement report allows you to analyze how engaged your subscribers are based on their actions and unique characteristics.
Learn how to use the subscriber growth report to better understand how you are acquiring and losing subscribers over time per marketing channel. Additionally, understand which of your specific forms were the most effective in gathering subscribers as well as why profiles are being suppressed.
Learn how to build and use the segment growth report to gauge your audience's health week by week. The segment growth report provides a comprehensive view of each of your segments with the ability to hone in on growth, added and dropped members, and any trends or potential issues. Additionally, export the report to easily review data in more detail and take actionable steps with your segments.
Learn how to access or create engagement reports for email lists and segments so you can understand their health and if your audiences are engaged.For more information on how to analyze engagement reports, head to our guide to understanding engagement reports for lists and segments.
Learn how to analyze engagement reports for email lists and segments to understand how engaged your subscribers are. Engagement reporting can also help determine if you need to take additional steps, like list cleaning, to address engagement issues.