Performance benchmarks for email campaigns reference
You will learn
Learn how your campaign performance compares to other Klaviyo users. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas that are performing well, as well as where you can improve.
After you send your first email campaign, you may have questions around how it performed. Below, we've put together some benchmarks that you can use to compare your campaign's performance with those of other Klaviyo customers.
All the tables below reference AOV (average order value). If you are unsure of what your average order value is, check out our guide to calculating average order value first.
$1-1M in annual revenue
AOV min | AOV max | Revenue per recipient (25th percentile) | Revenue per recipient (median) | Revenue per recipient (75th percentile) |
$0 | $28 | $0.01 | $0.04 | $0.14 |
$28 | $37 | $0.02 | $0.05 | $0.15 |
$37 | $44 | $0.03 | $0.07 | $0.18 |
$44 | $83 | $0.03 | $0.11 | $0.29 |
$83 | $112 | $0.06 | $0.16 | $0.43 |
$112 | $163 | $0.08 | $0.20 | $0.49 |
$163 | $291 | $0.10 | $0.26 | $0.67 |
$291 | None | $0.14 | $0.43 | $1.27 |
$1M-5M in annual revenue
AOV min | AOV max | Revenue per recipient (25th percentile) | Revenue per recipient (median) | Revenue per recipient (75th percentile) |
$0 | $28 | $0.01 | $0.03 | $0.07 |
$28 | $37 | $0.01 | $0.03 | $0.09 |
$37 | $44 | $0.03 | $0.06 | $0.14 |
$44 | $83 | $0.04 | $0.09 | $0.21 |
$83 | $112 | $0.14 | $0.30 | $0.64 |
$112 | $163 | $0.09 | $0.21 | $0.47 |
$163 | $291 | $0.14 | $0.29 | $0.58 |
$291 | None | $0.23 | $0.53 | $1.36 |
$5M-20M in annual revenue
AOV min | AOV max | Revenue per recipient (25th percentile) | Revenue per recipient (median) | Revenue per recipient (75th percentile) |
$0 | $28 | $0.04 | $0.11 | $0.20 |
$28 | $37 | $0.02 | $0.04 | $0.13 |
$37 | $44 | $0.04 | $0.10 | $0.20 |
$44 | $83 | $0.05 | $0.12 | $0.27 |
$83 | $112 | $0.14 | $0.30 | $0.64 |
$112 | $163 | $0.14 | $0.29 | $0.52 |
$163 | $291 | $0.14 | $0.32 | $0.63 |
$291 | None | $0.30 | $0.58 | $1.21 |
Additional resources
- Benchmarks for flow emails reference
Learn about benchmarks that you can use to compare your flow's performance with those of other Klaviyo customers. After you create a new flow, you may have questions around how it is performing. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas that are performing well, as well as where you can improve. For tips, check out the guides in the Additional resources section.
- Campaign SMS and MMS benchmarks
Learn about the average click, conversion, and unsubscribe rates for both SMS and MMS campaigns.