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Learn how to export a campaign's analytics. Exporting the analytics for your campaigns helps you to review and measure the performance of your campaigns. It also makes it easy to analyze the data of an individual message to see whether an SMS or email was successful.
Learn what data you can find on the A/B test results page and what each of these indicators mean. The information in this guide applies to both A/B testing with email campaigns and SMS campaigns.
Learn about the different stages of Smart Send Time and where to go to view the results.
Learn how your campaign performance compares to other Klaviyo users. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas that are performing well, as well as where you can improve.
Learn how to export your currently queued back in stock subscribers to a CSV file. In Klaviyo, you can export a list of profiles currently waiting for a certain product to come back in stock and how long they've been waiting. This list can teach you more about your audience and in-demand products and can help inform you about what types of products to offer, who to target in future campaigns, and more.
Learn how to use Klaviyo's campaign reporting to gather insights on how your messages are performing and what happens after someone opens or clicks. Use these campaign analytics to dig deeper into website activity, checkouts started, and revenue that is directly attributabed to each message.
Learn how to change the metric for flow and campaign conversions when analyzing results across your account.Different marketing efforts have different calls-to-action (CTAs), and as a result, some messages may be revenue-driven while others are meant to drive a different type of conversion. When you send a campaign or set an automated flow live, Klaviyo automatically tracks attributions across all metrics in your account. This means you can easily see how your messages perform across different activities (e.g., placed orders, checkouts started, website activity, etc.).
Learn how to understand the difference between unique and total opens and clicks when reviewing campaign results. In short: