How to export campaign analytics
You will learn
Learn how to export a campaign's analytics. Exporting the analytics for your campaigns helps you to review and measure the performance of your campaigns. It also makes it easy to analyze the data of an individual message to see whether an SMS or email was successful.
Export campaign analytics
- Navigate to the Campaigns tab.
- Click the menu next to View library
- Select Export Analytics.
- Complete all the fields in the export modal.
- Click Export Analytics.
Access past exports
To view and re-download exports from the last 30 days:
- Click your company name in the bottom-left corner of Klaviyo.
- Click Settings.
- Click Other.
- Click Downloads.
- Review recent downloads from your account.
Information in the exported CSV
For any campaign, the resulting CSV file will contain the following columns (in order):
- Campaign Name
- Tags
- Subject
- List
- Send Time
- Send Weekday
- Total Recipients
- Unique Placed Orders
- Placed Order Rate
- Revenue
- Unique Opens
- Open Rate
- Total Opens
- Unique Clicks
- Click Rate
- Total Clicks
- Unsubscribes
- Spam Complaints
- Spam Complaint Rate
- Successful Deliveries
- Bounces
- Bounce Rate
- Campaign ID
- Campaign Channel
For SMS campaigns, note that the columns relating to opens will always be at 0, as SMS opens are not tracked in Klaviyo. In addition, the column named "Subject" will show you a clip of the actual text message, as there is no subject line.
A/B testing analytics
For exports that include A/B test variations, you will see multiple rows for the same campaign ID. Each row contains data for a different variation.
For example, if you had a campaign that tested 2 variations, you will see 3 rows for this message:
- The first variation sent to the test group.
- The second variation sent to the test group.
- The winning variation sent to the rest of the recipients.
You can tell the difference between variations sent to the test group and the winning variation based on the send time.
For tests that used the option to personalize variations, you may see more rows since there isn't a single winning variations for this option.
Additional resources
- Understanding available campaign analytics
Learn how to use Klaviyo's campaign reporting to gather insights on how your messages are performing and what happens after someone opens or clicks. Use these campaign analytics to dig deeper into website activity, checkouts started, and revenue that is directly attributabed to each message.
- How to export flow analytics
Learn how to export a CSV file of analytics for all or a specific set of flows. Exporting the analytics for a certain flow allows you to easily measure and review how successful a flow is. Further, you can analyze the data on a message by message basis, examining how each SMS or email is performing. In this article, we run through how to export a flow's analytics.