You will learn You will learn
Learn about benchmarks that you can use to compare your flow's performance with those of other Klaviyo customers. After you create a new flow, you may have questions around how it is performing. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas that are performing well, as well as where you can improve. For tips, check out the guides in the Additional Resources section.
All the tables below reference AOV (average order value). If you are unsure of what your average order value is, check out our guide to calculating average order value first.
$1-1M in annual revenue $1-1M in annual revenue
Abandoned cart flow Abandoned cart flow
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $0 $28 $0.13 $0.81 $28 $37 $0.34 $1.28 $37 $44 $0.49 $1.62 $44 $83 $0.86 $2.91 $83 $112 $1.76 $5.32 $112 $163 $2.69 $8.90 $163 $291 $4.30 $13.75 $291 None $7.77 $43.51
Post purchase Post purchase
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $0 $28 $0.00 $0.16 $28 $37 $0.02 $0.20 $37 $44 $0.03 $0.27 $44 $83 $0.05 $0.44 $83 $112 $0.13 $0.97 $112 $163 $0.20 $1.39 $163 $291 $0.09 $1.92 $291 None $0.05 $7.24
Welcome series Welcome series
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $0 $28 $0.03 $0.56 $28 $37 $0.07 $1.03 $37 $44 $0.09 $1.25 $44 $83 $0.17 $1.95 $83 $112 $0.44 $3.60 $112 $163 $0.48 $5.10 $163 $291 $0.47 $6.97 $291 None $0.32 $11.50
$1M-5M in annual revenue $1M-5M in annual revenue
Abandoned cart Abandoned cart
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $0 $28 $0.20 $0.73 $28 $37 $0.30 $1.13 $37 $44 $0.71 $1.68 $44 $83 $1.12 $3.03 $83 $112 $2.39 $5.86 $112 $163 $3.86 $8.63 $163 $291 $6.00 $16.40 $291 None $13.97 $60.48
Post purchase Post purchase
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $0 $28 $0.03 $0.10 $28 $37 $0.05 $0.18 $37 $44 $0.06 $0.23 $44 $83 $0.11 $0.44 $83 $112 $0.24 $0.72 $112 $163 $0.29 $1.30 $163 $291 $0.38 $1.73 $291 None $1.27 $7.58
Welcome series Welcome series
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $0 $28 $0.06 $0.57 $28 $37 $0.15 $1.31 $37 $44 $0.29 $1.73 $44 $83 $0.35 $2.53 $83 $112 $0.51 $3.93 $112 $163 $1.15 $8.39 $163 $291 $1.20 $8.44 $291 None $1.47 $15.72
$5M-20M in annual revenue $5M-20M in annual revenue
Abandoned cart Abandoned cart
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $44 $83 $1.30 $2.88 $83 $112 $3.03 $5.07 $112 $163 $4.52 $8.13 $163 $291 $6.00 $13.58 $291 None $15.74 $51.07
Post purchase Post purchase
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $44 $83 $0.18 $0.45 $83 $112 $0.28 $0.85 $163 $291 $0.54 $2.03 $291 None $1.01 $6.77
Welcome series Welcome series
AOV Min AOV Max Revenue per Recipient (25th Percentile) Revenue per Recipient (75th Percentile) $44 $83 $0.60 $2.19 $83 $112 $0.94 $4.55 $112 $163 $1.94 $6.23 $163 $291 $1.58 $10.40 $291 None $1.80 $11.23
Additional resources Additional resources
Looking for tips on how to improve? Check out our best practice guides: