How to create an engagement report for a list or segment
You will learn
Learn how to access or create engagement reports for email lists and segments so you can understand their health and if your audiences are engaged.
For more information on how to analyze engagement reports, head to our guide to understanding engagement reports for lists and segments.
How to generate or find your engagement report
To find the engagement report for a particular list or segment:
- Navigate to Audiences > Lists & Segments.
- Choose the list or segment you want to view the report for.
- In either a list or segment, click the Reports dropdown and select Engagement Report.
When you use this feature for the first time, you will be prompted to generate the report. Click Run Engagement Report and wait for your report to build. Note this may take a few minutes depending on the size of your list or segment and you may need to manually refresh the page to see the report generated.
Once generated, your report will look similar to the example below.
Customizing your report
Engagement by domain
The engagement report provides the option to see data by all email domains or a specific domain. The domain represents the type of email address that your subscriber is using (e.g., Gmail). By default, the charts will show data for all domains.
To view data for a specific domain:
- Open the Domains dropdown.
- Choose from the list of domains below. Your charts will then update to reflect engagement data for only this domain.
The Other option will include a combination of other email domains not listed above, any custom domains, or any emails where Klaviyo cannot determine the specific email domain.
Refreshing report data
Engagement reports don't update automatically, so you will have to refresh the report each time you want to view the updated results.
- To refresh the report, click on the refresh icon.
Note that you are only able to run or refresh a report once every 24 hours.
Additional resources
- Understanding engagement reports for lists and segments
Learn how to analyze engagement reports for email lists and segments to understand how engaged your subscribers are. Engagement reporting can also help determine if you need to take additional steps, like list cleaning, to address engagement issues.
- How to create an engaged segment of email subscribers
Learn how to create an engaged email segment, which can help you improve your open, click, and conversion rates.
- How to clean your email list to maintain good deliverability
You will learnLearn how to clean your email lists to avoid sending to contacts who aren’t interested in your content. This process allows you to keep in touch with the subscribers who are most engaged with your messages, so you are seen as a trusted sender with a good reputation.
- Troubleshooting decreasing KPIs
Learn how to adjust your strategy to improve important KPIs within Klaviyo.Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your success are open rate, click rate, owned revenue, conversion rate, and more.