How to create an engagement report for a list or segment
You will learn
Learn how to access or create engagement reports for email lists and segments so you can understand their health and if your audiences are engaged.
For more information on how to analyze engagement reports, head to our guide to understanding engagement reports for lists and segments.
How to generate or find your engagement report
You need permission to run or refresh list and segment reports. To find the engagement report for a particular list or segment:
- Navigate to Audience > Lists & segments.
- Choose the list or segment you want to view the report for.
- Click the Engagement tab.
When you use this feature for the first time, you will be prompted to generate the report. Click Run Engagement Report and wait for your report to build. This may take a few minutes depending on the size of your list or segment. Results appear automatically when the report is complete. If results do not appear, refresh the page.
Once generated, your report will look similar to the example below.
Customizing your report
Engagement by domain
The engagement report provides the option to see data by all email domains or a specific domain. The domain represents the type of email address that your subscriber is using (e.g., Gmail). By default, the charts will show data for all domains.
To view data for a specific domain:
- Open the Domains dropdown.
- Choose from the list of domains below. Your charts will then update to reflect engagement data for only this domain.
The Other option groups email addresses that Klaviyo does not match to one of the named domains. It does not necessarily include every custom domain.
Refreshing report data
Engagement reports don't update automatically, so you will have to refresh the report each time you want to view the updated results.
- To refresh the report, click the Refresh Data icon next to Last Updated On. Wait for the refresh to finish. The latest results appear on this page automatically.
Note that you are only able to run or refresh a report once every 24 hours.
Additional resources
- Understanding engagement reports for lists and segments
Learn how to analyze engagement reports for email lists and segments to understand how engaged your subscribers are. Engagement reporting can also help determine if you need to take additional steps, like list cleaning, to address engagement issues.
- How to create an engaged segment of email subscribers
Learn how to create an engaged email segment, which can help you improve your open, click, and conversion rates.
- How to clean your email list to maintain good deliverability
You will learnLearn how to clean your email lists to avoid sending to contacts who aren’t interested in your content. This process allows you to keep in touch with the subscribers who are most engaged with your messages, so you are seen as a trusted sender with a good reputation.
- Troubleshooting decreasing KPIs
Learn how to adjust your strategy to improve important KPIs within Klaviyo.Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your success are open rate, click rate, owned revenue, conversion rate, and more.