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Understanding how segment engagement reports can help you judge lead quality

Learn how to use the Klaviyo segment engagement report to adjust your email habits and retain subscribers. Subscribers arrive at your website in a variety of ways, from typing out the URL directly to clicking into a social media ad; likewise, there are multiple types of forms through which they can opt-in for marketing. With this influx of new subscribers, how do you know which will continue to buy? The segment engagement report allows you to analyze how engaged your subscribers are based on their actions and unique characteristics.

Getting started with the subscriber growth report

Learn how to use the subscriber growth report to better understand how you are acquiring and losing subscribers over time per marketing channel. Additionally, understand which of your specific forms were the most effective in gathering subscribers as well as why profiles are being suppressed.

Getting started with the segment growth report

Learn how to build and use the segment growth report to gauge your audience's health week by week. The segment growth report provides a comprehensive view of each of your segments with the ability to hone in on growth, added and dropped members, and any trends or potential issues. Additionally, export the report to easily review data in more detail and take actionable steps with your segments.

How to create an engagement report for a list or segment

Learn how to access or create engagement reports for email lists and segments so you can understand their health and if your audiences are engaged.For more information on how to analyze engagement reports, head to our guide to understanding engagement reports for lists and segments.

Understanding engagement reports for lists and segments

Learn how to analyze engagement reports for email lists and segments to understand how engaged your subscribers are. Engagement reporting can also help determine if you need to take additional steps, like list cleaning, to address engagement issues.

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