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Getting started with sign-up forms

Learn how to create and customize sign-up forms in Klaviyo to publish on your website so you can engage shoppers, collect emails and phone numbers, and build long-lasting customer relationships.

Getting started with Landing Pages

Learn how to create and customize landing pages in Klaviyo so you can share a dedicated, hosted page in your campaigns, collect email and phone number subscribers, and measure performance.

Basics: mobile form design

Learn the 6 basic principles of designing sign-up forms for mobile devices.

Understanding form blocks and fields

Learn how to use various content blocks from the form editor (i.e., elements and input fields) in your sign-up form to customize its appearance and the type of information you collect from subscribers.

Understanding styles for a sign-up form

Learn how to use Klaviyo’s sign-up form builder to design your form by editing the design settings available in the Styles section. Style settings apply across your sign-up form, including in all of a form’s steps and in its success message.

Understanding targeting and behavior settings for sign-up forms

Learn about the Targeting & behavior section of the sign-up form editor, where you can control and change when a form appears on your site, and who sees it. Open the form editor for an existing sign-up form, then select Targeting & behavior to adjust the display and targeting settings covered in this guide.

How to manage your sign-up forms

Learn tips for managing your existing sign-up forms so you can ensure they are aesthetically pleasing and functional for customers interested in engaging with your brand.

Sign-up forms and subscribe pages reference

Learn how to use Klaviyo's list growth tools, including various types of sign-up forms and subscribe pages, or a third-party integration to collect and engage with new subscribers.

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