You will learn
Learn how to use Klaviyo's list growth tools, including various types of sign-up forms and subscribe pages, or a third-party integration to collect and engage with new subscribers.
This guide covers the various options for adding sign-up forms or subscribe pages with Klaviyo:
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Sign-up forms
Create and style popup, flyout, full page, and embedded forms inside your Klaviyo account to publish on your website. -
Subscribe pages
Share a subscribe page URL in an email or social media channel post, or embed a subscribe page on your site so shoppers can sign up to hear more from your brand. -
Custom sign-up forms
If you're using a custom integration, you can custom code a sign-up form and attach that to Klaviyo.
Klaviyo cannot assist with custom coding, so we recommend reaching out to a developer for further assistance with custom-built forms. If you do not have a developer, Klaviyo has a vast network of partners in our Partner Directory.
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Third-party list growth tools
There are a number of third-party tools that integrate with Klaviyo, which you can use to build sign-up forms and sync the information they collect into your Klaviyo account.
Want to learn more about acquisition strategies in Klaviyo? Head to our Academy course, creating an effective acquisition strategy using sign-up forms.
The sign-up form editor
The sign-up form editor allows you to build forms within Klaviyo to grow your lists and collect information from your shoppers. Navigate to the Sign-up forms tab to build a form or browse our templates, and check out our guide to getting started with sign-up forms.
Custom sign-up forms
You can custom code your own sign-up form and add it directly to your site. They must be manually built and configured outside of Klaviyo, and then hardcoded into the specific page(s) that you want the form to appear in.
Because custom-built forms use custom HTML and CSS, Klaviyo Support is unable to assist with troubleshooting them. We recommend reaching out to a developer for assistance.
If you're using ecommerce platform that natively integrates with Klaviyo (i.e., Shopify, Bigcommerce, Woocommerce, Magento 1 or 2, etc.), we recommend using the built-in sign-up form editor referenced above to streamline the process of adding a sign-up form to your website.
Subscribe pages
A subscribe page is a Klaviyo-hosted sign-up page that is automatically created for every list in your Klaviyo account. You can customize the style of your subscribe pages, and use them when running contests or special promotions, or share the page's direct link in your emails or other marketing channels as an alternative way to grow your lists.
Each list that you create will default to using your account's subscribe page. You can find this default subscribe page by navigating to Audience > Growth tools > Customize consent pages > Account default pages.
You can also choose to customize a unique set of consent pages, including a subscribe page, for a particular list. Navigate to Lists & Segments tab, choose your list, then select Subscribe and Preference Pages > Customize for this List to do this.
Third-party list growth tools
While Klaviyo allows you to design and use a number of different built-in sign-up forms, there are also many third-party list growth tools that offer additional features and integrate easily with Klaviyo. Contacts collected through any of the listed third-party tools can be set up to flow directly into whatever list you choose in Klaviyo.