How to use a subscribe page on your website

You will learn

Learn how to create and customize a subscribe page so that your customers can easily sign up to hear more from your brand.

This guide will go over how to find and customize your subscribe pages, such as with questions to gauge personal preferences, and how to use a subscribe page to grow your lists, such as by sharing the unique URL on social media or embedding it on your site. 

Find your subscribe page

By default, any time you create a new list it will automatically use your account's default consent pages (manage preferences page, subscribe page, and unsubscribe page). The account's default consent pages standardize a consistent experience for subscribers; however, you can also choose to create a new set of consent pages specifically for 1 list. 

To find your default subscribe page:

1. Click on your organization name in the bottom left corner of the main menu.
2. Click Settings.
3. Select Other from the top.
4. Under Subscribe page, click Edit Page to enter the editor.
   

If you customized a set of consent pages for a specific list, or you would like to, navigate to that list's unique subscribe page:

1. Select Audience > Lists & Segments.
2. Choose your list.
3. Select Subscribe & Preference Pages from the top.
   
4. Click Customize for this List (if you haven't yet customized any of this list's consent pages).
5. Below Subscribe Page, click Edit Page to enter the editor.

Style and add fields to a subscribe page

In the editor you have various options for customizing your subscribe page's style and content. You can edit the page's style settings, change any default text to match your tone or preferred language, and also add blocks or input fields to collect more information from your customers. If your list is set to double opt-in, then you can also customize the email confirmation page. Head to our guide on how to edit consent pages for more detail on the editor.

If you add an input field to your subscribe page (e.g., a date field), you can also add a profile property from the dropdown menu that will add personal information to someone's Klaviyo profile. Choose a property from the dropdown menu.

Share your subscribe page URL

Once you're satisfied with the design, you can copy the URL for a list's subscribe page to share in your various marketing campaigns. To find the subscribe page URL:

1. Navigate to Lists and Segments.
2. Choose your list.
3. From the top menu bar, select Sign-up forms.
4. Scroll down to the bottom of the page. 
   • If you customized new consent pages for this list, you'll find a Subscribe page card at the bottom of the page. Click the 3 dots menu, then select Copy URL.
     
   • If your list uses the default consent pages,  you'll see a menu reminder that you can customize consent pages for this specific list. Beneath this reminder, click Copy Subscribe Page URL.
     

You can share this link in your social channels, such as in an Instagram story. Recipients who click on this link will be brought to a subscribe page serving as a landing page where they can sign up to hear more from you brand.