Klaviyo Landing Pages vs Onsite Signup Forms
Klaviyo landing pages let you collect subscribers and share offers on standalone URLs you can link from ads, social bios, or emails, without needing to edit your ecommerce theme.
How landing pages differ from onsite forms
Onsite signup forms appear on top of or within your existing website pages, while landing pages are standalone pages hosted for you.
Both can collect email, SMS, and other fields and can add people to lists or update profile properties, but landing pages are visited via a direct URL rather than being triggered by scroll or time delay.
How landing pages work with Shopify
Landing pages are not the same as Shopify product or collection pages, and they do not replace your storefront.
Submissions on a landing page create or update Klaviyo profiles; Shopify customer records are updated only through your integration, not directly by the landing page itself.
You can link from a Klaviyo landing page to your Shopify store (for example, to a collection or product page) using buttons or links in the landing page design.
Using landing pages with ads and campaigns
Use the unique URL for your Klaviyo landing page as the destination in your paid ad campaigns, social profiles, or email CTAs.
Traffic from ads will hit the landing page URL, and signups there will be tracked by Klaviyo so you can analyze views, submissions, and submit rate for that page.
You can also add UTM parameters to your links so you can differentiate traffic sources in your broader analytics.
Additional resources
Getting started with Landing Pages
Learn how to create and customize landing pages in Klaviyo so you can share a dedicated, hosted page in your campaigns, collect email and phone number subscribers, and measure performance.
Getting started with sign-up form
Learn how to create and customize sign-up forms in Klaviyo to publish on your website so you can engage shoppers, collect emails and phone numbers, and build long-lasting customer relationships.
Understanding form blocks and fields
Learn how to use various content blocks from the form editor (i.e., elements and input fields) in your sign-up form to customize its appearance and the type of information you collect from subscribers.
How to segment for form results
Learn how to create segments to see who submits your Klaviyo forms and how they responded. By creating and analyzing the right segments, you can glean information about who enters your account through Klaviyo forms. This information will show you which forms work best for your audience, and allow you to analyze customer behavior and properties over time.