How to disable notification emails sent by Shopify
You will learn
Learn how to disable certain marketing or notification emails in Shopify such as abandoned checkout or delivery notifications. You should disable these emails if you are currently sending them via Shopify and want to start sending them via Klaviyo, in order to avoid sending them twice.
Make sure to disable these emails right before you enable the corresponding flow in Klaviyo to avoid a gap in sending.
For emails without marketing content, you can apply for transactional status in the flow builder. Applying in the flow builder requires a paid Klaviyo account and a metric-triggered flow. See how to use flows to send transactional emails for the requirements and steps. Contact support if you need help.
Before turning off a Shopify notification, make sure the replacement Klaviyo email has Accepted transactional status. If its status is Under review, wait for approval. Emails set live during review are sent as marketing emails.
Before you begin
If you have not already, read our guide about getting started with Shopify for step-by-step instructions on integrating, before continuing with this article.
Most Shopify customer notifications cannot be turned off globally. If you use Shopify Plus, the store owner can contact Shopify Support to turn off specific notifications. See Shopify's notification guidance for the available options.
Disabling notification emails
Choose the instructions for the Shopify notification you want to replace:
- For Out for delivery or Delivered emails, follow Shopify's instructions for deactivating delivery notifications.
- For shipping confirmations, shipping updates, order refunds, or order cancellations, turn off the notification when you perform the relevant action in Shopify. Follow Shopify's notification-specific instructions.
If you replace shipping-confirmation emails with a Klaviyo flow, also review when Shopify marks orders as fulfilled.
Automatic fulfillment can mark an order fulfilled as soon as payment is captured, which can trigger a Klaviyo Fulfilled Order flow before you ship the order.
If you pack and ship products yourself, use manual fulfillment. Follow Shopify's order fulfillment guidance to choose the appropriate setting for your store.
Disabling marketing emails
Turning off a Shopify automation cancels any activity in a wait stage, so those remaining messages will no longer send.
To stop Shopify marketing automations, such as abandoned-checkout emails, follow Shopify's instructions for turning off a marketing automation in Shopify Messaging.
Once the Shopify automation is off, enable the corresponding flow in Klaviyo.
Outcome
You have now disabled the emails you've selected in Shopify.
Additional resources
- How to personalize and export Shopify notification emails
Learn how to customize Shopify’s default email templates using Klaviyo to achieve brand consistency across all of your notifications.
- How to use flows to send transactional emails
Learn how to set up important transactional emails inside Klaviyo that are triggered when your subscribers purchase or interact with your brand. Customers expect these emails and will search for them in their inbox. For this reason, transactional emails are sent to almost all customers and should not contain any marketing content.