Understand WhatsApp billing in Klaviyo
Find out how Klaviyo bills for WhatsApp, including the cost of messages and how to purchase sends in Klaviyo.
It’s important to know that unlike channels like email or SMS, WhatsApp is privately owned by Meta. This means that Meta decides on the entire WhatsApp experience: from who can use it to the base pricing model.
What type of messages are charged?What type of messages are charged?
As of July, 2025, Meta is moving away from charging by conversation toward charging by template. However, they still charge different prices based on the type of message (marketing vs. transactional) as well as what country the message is being sent to.
So what is the per-template system? It means that there is a charge for any delivered marketing or utility/transactional template message.
About the billing system in KlaviyoAbout the billing system in Klaviyo
In Klaviyo, WhatsApp messages are billed as credits using the same system as SMS. After you purchase a plan with credits, you can use all of them for SMS, WhatsApp, or any combination of both.
How many credits are WhatsApp messages?How many credits are WhatsApp messages?
The credit per WhatsApp message varies based on:
- The country you’re sending to.
- The type of message it is:
- Marketing (also called “promotional”)
- Transactional (also called “utility”)
- Service
| Country | Marketing | Transactional |
|---|---|---|
| Argentina | 11 | 7 |
| Brazil | 12 | 2 |
| Chile | 16 | 4 |
| Colombia | 3 | 1 |
| Egypt | 20 | 1 |
| France | 26 | 6 |
| Germany | 25 | 10 |
| India | 2 | 1 |
| Indonesia | 7 | 4 |
| Israel | 7 | 1 |
| Italy | 13 | 6 |
| Malaysia | 16 | 3 |
| Mexico | 8 | 2 |
| Netherlands | 30 | 9 |
| Nigeria | 10 | 2 |
| Pakistan | 9 | 1 |
| Peru | 13 | 4 |
| Saudi Arabia | 9 | 3 |
| South Africa | 7 | 2 |
| Spain | 11 | 4 |
| Turkey | 2 | 1 |
| United Arab Emirates | 7 | 3 |
| United Kingdom | 10 | 4 |
If your country is not listed in the table above, it falls under one of the following regions, which were grouped by Meta. Click on the region name to see the specific countries that are in that group.
North America
| Country | Marketing | Transactional |
|---|---|---|
| Canada |
5 |
1 |
| United States |
Africa
| Country | Marketing | Transactional |
|---|---|---|
| Algeria |
4 |
1 |
| Angola | ||
| Benin | ||
| Botswana | ||
| Burkina Faso | ||
| Burundi | ||
| Cameroon | ||
| Chad | ||
| Republic of the Congo (Brazzaville) | ||
| Eritrea | ||
| Ethiopia | ||
| Gabon | ||
| Gambia | ||
| Ghana | ||
| Guinea-Bissau | ||
| Ivory Coast | ||
| Kenya | ||
| Lesotho | ||
| Liberia | ||
| Libya | ||
| Madagascar | ||
| Malawi | ||
| Mali | ||
| Mauritania | ||
| Morocco | ||
| Mozambique | ||
| Namibia | ||
| Niger | ||
| Rwanda | ||
| Senegal | ||
| Sierra Leone | ||
| Somalia | ||
| South Sudan | ||
| Sudan | ||
| Swaziland | ||
| Tanzania | ||
| Togo | ||
| Tunisia | ||
| Uganda | ||
| Zambia |
Asia Pacific
| Country | Marketing | Transactional |
|---|---|---|
| Afghanistan |
14 |
3 |
| Australia | ||
| Bangladesh | ||
| Cambodia | ||
| China | ||
| Hong Kong | ||
| Japan | ||
| Laos | ||
| Mongolia | ||
| Nepal | ||
| New Zealand | ||
| Papua New Guinea | ||
| Philippines | ||
| Singapore | ||
| Sri Lanka | ||
| Taiwan | ||
| Tajikistan | ||
| Thailand | ||
| Turkmenistan | ||
| Uzbekistan | ||
| Vietnam |
Central and Eastern Europe
| Country | Marketing | Transactional |
|---|---|---|
| Albania |
16 |
7 |
| Armenia | ||
| Azerbaijan | ||
| Belarus | ||
| Bulgaria | ||
| Croatia | ||
| Czech Republic | ||
| Georgia | ||
| Greece | ||
| Hungary | ||
| Latvia | ||
| Lithuania | ||
| Moldova | ||
| North Macedonia | ||
| Poland | ||
| Romania | ||
| Serbia | ||
| Slovakia | ||
| Slovenia | ||
| Ukraine |
Latin America
| Country | Marketing | Transactional |
|---|---|---|
| Bolivia |
14 |
2 |
| Costa Rica | ||
| Dominican Republic | ||
| Ecuador | ||
| El Salvador | ||
| Guatemala | ||
| Haiti | ||
| Honduras | ||
| Jamaica | ||
| Nicaragua | ||
| Panama | ||
| Paraguay | ||
| Puerto Rico | ||
| Uruguay | ||
| Venezuela |
Middle East
| Country | Marketing | Transactional |
|---|---|---|
| Bahrain |
7 |
3 |
| Iraq | ||
| Jordan | ||
| Kuwait | ||
| Lebanon | ||
| Oman | ||
| Qatar | ||
| Yemen |
Western Europe
| Country | Marketing | Transactional |
|---|---|---|
| Austria |
11 |
6 |
| Belgium | ||
| Denmark | ||
| Finland | ||
| Ireland | ||
| Norway | ||
| Portugal | ||
| Sweden | ||
| Switzerland |
Service messages
Klaviyo does not bill for service messages, since these are not sent using WhatsApp templates. This includes messages sent through Keywords, Automations and Inbox.
However, if you use a follow-up template in Inbox to extend a conversation, that message will be billed as a template message.
Purchase credits for WhatsAppPurchase credits for WhatsApp
To send WhatsApp messages through Klaviyo, you need credits. Every account starts with a free plan that includes 150 credits.
For contracted customers (those who are manually billed), reach out to your Klaviyo success representative to add credits to your plan. If you have credits already, you can use them to send WhatsApp messages.
If you’re not on a contract, you can get credits at any time. If you have an Mobile plan already, simply start using your credits to send WhatsApp messages or get more credits by upgrading.
Additional resources