How to sync reviews to Meta Shops

Learn how to sync reviews from Klaviyo to Meta Shops, so shoppers using Facebook and Instagram can see your customer reviews and ratings.

Why is this important? Ratings and reviews are proven to build trust with potential buyers and may significantly enhance the performance of your Shop. In fact, a recent experiment showed that products with an average rating of 4.25 (out of 5 stars) and over 100 reviews experienced up to a 10% increase in transactions on Facebook and Instagram.

Sync reviews to Meta

1. Navigate to the Reviews tab.
2. Select Reviews settings.
3. Select Syndication.
4. Under Meta, toggle on the Facebook and Instagram option to enable Meta syndication.
   
5. In your reviews syndication settings, Meta syndication will be marked as Pending. The syndication may take several minutes or longer to activate. After that point, reviews will be synced on an ongoing basis.

It can take up to 24 hours for reviews to appear in Meta Shops.

Disable Meta syndication

To disable the sync with Meta:

1. Navigate to the Reviews tab. 
2. Select Reviews settings.
3. Select Syndication.
4. Under Meta, toggle off the Facebook and Instagram option to disable Meta syndication.

Data will stop syncing from Klaviyo to Meta and old data will be deleted from Meta after 28 days.

Additional resources

• How to set up multi-store syndication for reviews
• Understanding how Klaviyo prioritizes review requests