The first step in creating email content that is relevant to recipients is ensuring that they understand it. If your customer base is comprised of different language speakers, then you likely already tailor your email content to their language preferences. However, you can also translate the boilerplate language on the list subscribe pages and email confirmations to one of 34 different languages, as detailed below.
Translate Your List Pages
To translate a list’s boilerplate language, navigate to the Settings page for a given list.
Under Language, select the language that will be used for the boilerplate language (i.e., the default language that will be reproduced each time someone subscribes or unsubscribes). Click Update List Settings to save your changes.
Note that you can choose from any of the following languages:
- German (informal)
Once you have saved your changes, test to confirm that the boilerplate text has been translated in that list’s pages and email confirmation (if double opt-in is enabled). For more information around tailoring your content for customers in varying countries, head to our Guide to Running a Multinational Business.