How to send a push notification campaign

You will learn

Learn how to use Klaviyo to send push notification campaigns via your iOS or Android app. 

Just like in SMS and emails, you can use emojis, variables, and personalization tags to personalize push messages.

Before you begin

Before you can send push notifications, note that:

• You have to set up push notifications in your Klaviyo account. 
• Only app users that consent to notifications will receive push notifications from you. When an app user opts in to receive notifications, they will be assigned a push token that allows you to target them with notifications through both campaigns and flows in Klaviyo.

Push notifications use the same conversion window as your emails. 

Send push notifications in campaigns

1. Navigate to Campaigns.
2. Click Create campaign in the upper right.  
3. Name the campaign, and add any tags you want.
4. Click Push > Continue. 
   
5. Choose the list(s) or segment(s) to send to.
   • Note: only subscribers who have downloaded your iOS or Android app and enabled push notifications will receive the message, not every person in a list or segment.
6. Configure your message’s title and content. 
   • The character limit for push notifications is 178 characters.
7. Optional: add an image or GIF (iOS only). 
8. Click into the Behaviors tab to adjust the following message settings:
   • Open action
     Choose whether you want subscribers to go to your app's home page (open app) or to a specific page (deep link).
   • Show badge count (iOS)
     Decide if you want the badge count to increase by 1, be set to a certain number, or be set to the value of a specific property. 
   • Sound (iOS)
     Choose if you would like subscribers to hear a sound when they receive the push notification.
     
     
     

Once you've crafted your message, you can either schedule your push notification or send it immediately.

Additional resources

• How to use deep links in push notifications
• How to add a push notification to a flow 
• Understanding your push notification settings