How to create an engaged segment of mobile push subscribers

You will learn

Learn how to identify push notification subscribers who are highly engaged with your marketing. Use this segment to target campaigns based on recent push opens or app activity.

Before you begin

Before creating a segment based on push opens:

• Set up iOS or Android push notifications in Klaviyo for each platform your app supports, including event tracking in your app.
• Send your first push campaign to start collecting push opens.
• Alternatively, set up a push welcome flow.

Subscribers must open your notifications, and your app must send those Opened Push events to Klaviyo. The basic segment below stays empty until subscribers have matching opens in the last 30 days.

Create an engaged push subscriber segment

1. Navigate to Audience > Lists & segments in Klaviyo.
2. Click Create.
3. Choose Segment.
4. Enter a name for your segment. If you see a Create segment panel, click Create segment to continue to the builder.
5. Add the following definition. Replace X with the minimum number of opens you want to count, using 1 or more. For example, 1 includes subscribers who opened at least 1 push notification in the last 30 days:
   • If someone can or cannot receive marketing > can receive > mobile push marketing
     AND
   • What someone has done (or not done) > Opened Push > is at least X > in the last 30 days
6. Click Create segment to save your segment.

Create advanced engaged push subscriber segments with custom metrics

Klaviyo provides the following built-in push metrics:

• Received Push
• Opened Push
• Bounced Push

Your developer team can build additional push metrics. Some examples of metrics you can custom-build are:

• Active on app
• Logged in to app

If you have built custom engagement metrics like these, consider using them in your engaged segment. Add additional custom metrics to your segment using an OR connector, like:

• If someone can or cannot receive marketing > can receive > mobile push marketing
  AND
• What someone has done (or not done) > Opened Push > is at least X > in the last 30 days
  OR
• What someone has done (or not done) > Active on app > is at least X > in the last 30 days

Choose a minimum count of 1 or more for each engagement metric. This example includes profiles who can receive mobile push marketing and meet either engagement condition. Click Create segment to save a new segment, or Update segment if you are editing an existing one.

Additional resources