The Klaviyo Dashboard

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Overview

Once you're sending regular campaigns and have active flows, your dashboard will provide a helpful summary of your account's activity. When you log into Klaviyo, you'll be brought to the dashboard automatically, but you can also navigate there any time by clicking Dashboard in the left-hand navigation menu.

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Email Performance

The Email Performance tab of the dashboard has three main sections:

  • A high-level snapshot of your overall email performance
  • Snapshot of flow email performance
  • Snapshot of campaign email performance

This area of your dashboard focuses on conversion activity. To learn more about the Email Performance tab, click here.

Analytics

The Analytics tab allows you to create any number of configurable views, each with metric cards that you can drag-and-drop. This is useful for organizational purposes or if you have several members on your team who would like to create their own views. For example, you may want to separate your email, revenue, and active on site data.

Check out our article on customizing your Analytics tab for more information on best practices for tracking metrics.

Lists & Segments

This section of your dashboard will feature all starred lists and segments.

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To add a star to a list or segment, navigate to your account's Lists & Segmentstab. Here, you will see a small star icon to the right of each list/segment name.

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Activity Feed

The activity feed is a live feed of all metrics flowing into your Klaviyo account. You can filter this feed by metric.

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