Email Performance Overview

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Select the View & the Performance Snapshot

When you navigate to the Email Performance tab in your dashboard, you will have the option to filter the timeframe of your view, as well as which conversion metric you'd like to analyze. You can choose to view data from:

  • A specific month
  • The last 7 days
  • The last 30 days
  • The last 90 days
  • The last year
  • Today



Next, you will see a snapshot overview of our account's email performance. Here, you will find the following:

  •  Total Revenue /Conversions
    If your selected conversion metric has a monetary value associated with it, you will see the Total Revenue number associated with this metric over the time range you've specified. If the conversion metric you've selected does not have an associated monetary value (such as Active on Site), you will see a Total Conversions number instead. The numbers here reflect ALL tracked activity in your account. The chart displayed in this snapshot view represents total revenue/conversions, with the percentage attributed to email colored in green. Any gray "unattributed" revenue displayed is from a non-email source.
  • From Email
    The value you will see here reflects all conversion activity attributed to email. Klaviyo breaks down this From Email number you can understand how both flows and campaigns are contributing to your overall conversions:
    • Flows: Here, you can see which percentage of total activity attributed to email is coming from automated flow sending
    • Campaigns: Here, you can see which percentage of total activity attributed to email is coming from campaign sending
  • $ / Recipient or Conversion / Recipient
    If your selected conversion metric has a monetary value associated with it, you will see the overall $ earned per email recipient here. If the conversion metric you've selected does not have an associated monetary value (such as Active on Site), you will a number reflecting overall conversions per email recipient over the time range you've specified.

Flow & Campaign Activity Snapshot

Below this snapshot overview, you will see an overview of flow activity. Only flows that currently contain at least one "live" email will populate here.

If your dashboard view is centered around a conversion metric with an associated monetary value, you will see an Earned value for each live flow, as well as $ / Recipient. If your selected metric does not have a monetary value associated with it (such as Active on Site), you will see a total Conversions number here, as well as Conversion / Recipient.

The final section is an overview of Campaign activity. This view will display the most recent 8 sent campaigns from the timeframe you've selected. As with flows, you will see numbers around total revenue earned from each campaign, or conversely the total number of conversions from each campaign, depending on whether your conversion metric is associated with a monetary value or not.

While this view only shows the 8 most recent campaigns in the time range you've selected, the Performance Snapshot section at the top of the tab will always show the total attributed revenue/conversions for all campaigns during the selected time range.

emailPerformanceDash.png

 
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