How to delete, merge, and export a profile

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Learn how to delete, merge, and export profiles in Klaviyo in order to keep your account organized. For general information about profiles, head to our article on profiles in Klaviyo.

Delete, merge, or export a profile

1. Navigate to a specific profile by entering their email address or name into the main search bar at the top of your account labeled Search, and select the Search in profiles options. 
2. Once you are on the customer's profile, select the Profile actions button 
   

Delete a profile

To delete a Klaviyo profile:

1. Click Delete Profile in the Profile actions dropdown.
2. In the popup that appears, select Delete Profile.

For a profile's event history, any customer-specific information is replaced with the word "redacted," and the customer's information is permanently deleted from Klaviyo.

For every recipient record associated with a profile, the profile's email address is replaced with a random email address that starts with the word "redacted." For example, redacted.11bab993-58bb-4cc9-a654-c152dbe009e1@example.com.

Merge 2 profiles

There are a few cases when you may want to merge a profile with another. Example situations include:

• The same contact in your account has 2 different profiles with 2 different email addresses; merging these profiles will result in only 1 profile, with 1 email address for that contact.
• The same contact has 2 profiles where one includes a typo in their email address; merging will ensure that you only work with the active profile and consolidate data for the false profile.  

To merge a profile:

1. Navigate to the profile and select Merge Profile under Profile actions.
2. In the popup that appears, type the email address or name of the profile you want to merge into (keep), then use the Return or Enter button on your keyboard to search
3. Select a profile from your search results
   • If you don’t see the profile you’d like to merge into, make sure there are no typos in your search, then use the Return or Enter button to search again
4. Click Merge Profiles

The merging process takes a few moments to complete. This action is permanent.

Properties on the profile you keep will remain intact. Properties on the profile you remove will be added to the profile you keep only when they do not already exist on the remaining profile. There are 2 exceptions:

• Timezone
  The timezone from the source profile will be kept
• Location
  Location information is kept from the profile with most location info. For example, if the source profile has the full street address and the destination profile only has the city, the merged profile will have the full street address.

When merging profiles, all the event data for the source profile will be copied over to the destination profile as well.

Export a profile's data

1. Navigate to the profile you want to export and click Export profile under the Profile actions dropdown.
2. In the modal that appears, click Start Export to export the profile data

A green callout will confirm that your profile data is available on your Downloads page. From your Downloads page, click Download to export your profile data as a .zip file.

Additional resources

• Guide to active email profiles
• Guide to list cleaning
• Guide to suppressed email profiles in Klaviyo