What Do Not Translate does

When Klaviyo automatically translates your content into another language, it makes its own best judgment for every word. Do Not Translate lets you mark specific terms that should skip that judgment entirely — they're left exactly as-is, no matter what language you're translating into.

That's the key difference from a Glossary entry: a glossary term maps to a specific translation you choose. A Do Not Translate term doesn't map to anything — it's simply excluded from translation.

It's especially useful for:

• Brand and product names that shouldn't change in any language.
• Technical terms, SKUs, or codes that need to stay identical everywhere they're used.
• Any word your brand guidelines say should never be localized.

How term matching works

Do Not Translate looks for the exact text you entered, wherever it appears in your content. How that lookup treats the edges of the term depends on what kind of term it is.

Plain words and phrases — brand names, product names, multi-word phrases like Smart Sending — only match as a whole word or phrase. A term won't match if it's just part of a longer word.

Domains, URLs, file paths, and codes — terms that include punctuation like . or / — match as literal text, including when they're part of a longer domain or path. This keeps matching simple and predictable for terms shaped like these, rather than guessing at where one ends and the next begins.

Before you begin

Do Not Translate applies wherever Klaviyo translates your content automatically, so you'll want automatic translations turned on first. You can check this under Settings → Translations → Enable translations.

Open Do Not Translate Settings

Go to Settings → Translations and select Do not translate from the left-hand navigation, alongside Glossary and Catalog locale mapping. This opens a table of the terms you've already protected.

Add a term

1. Click Add term. A new empty row is added to the list.
2. Type the word or phrase you want to protect into the row, exactly as it should appear in your content.
3. Click Save.

Once saved, that term is left untouched every time Klaviyo translates content that contains it.

Import terms from a CSV

Adding terms one at a time works fine for a handful of entries. If you have a long list of terms to protect, use Import CSV at the top of the page to upload them all at once instead.

Edit or remove a term

Each row in the list is editable directly — click into it and change the text. To remove a term, open the ⋮ menu at the end of its row and choose Remove term. Either way, click Save to apply the change.