Differences in Klaviyo SMS by country

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You will learn

Learn what features are available for Klaviyo SMS in different countries as well as the different compliance requirements. 

Feature comparison chart

 

US

Canada

UK

Australia

Sending number types

- Toll-free number

- Short code

- Vanity short code

- Toll-free number

- Short code

- Vanity short code

- Branded sender ID
- Long code

- Short code 

- Branded sender ID 

MMS

Available

Toll-free = available (15 msg/minute)


Short codes = unavailable

Unavailable

Unavailable

Opt-in and opt-out keywords

Available 

Available

Branded sender ID: unavailable

Long and short codes: available

Unavailable

SMS conversations (two-way messaging)

Available 

Available

Branded sender ID: unavailable

Long and short codes: available

Unavailable

Note: if someone texts your branded sender ID , they will see that the message was not delivered. 

Pricing comparison chart

  US Canada UK  Australia
SMS 1 credit 1 credit 3 credit 3 credit
MMS 3 credit 3 credit N/A N/A

Compliance comparison chart

 

US

Canada

UK

Australia

Message requirements

- Organization name/identifier

- Opt-out language

- Organization name/identifier

- Opt-out language

- Contact information

- Organization name/identifier

- Unsubscribe links

-Organization name/identifier

- Unsubscribe links

- Contact information

Regulated by

TCPA, CTIA

CASL

UK GDPR

Spam Act 2003

Additional resources

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