How to request a long code in Klaviyo

Estimated 4 minute read
|
Updated Dec 18, 2024, 3:56 PM EST

To request a long code, you must:

  • Be an Owner or Admin.
  • Have a paid plan. 
You will learn

You will learn

Find out how to request or register a long code so that you can start sending SMS. 

Long codes are available for the following countries:

  • United Kingdom
  • Ireland
  • Australia
  • Belgium (currently in limited availability) 

Not sure which number type is best for you? Check out this article that compares the different SMS number types and their advantages.

Before you begin

Before you begin

Some countries have requirements when applying for a long code. Click on the subsection below that applies to your country to view the requirements. 

If your country is not present, move on to the next section.

Ireland

Ireland

Ireland requires that every business requesting a long code provides certain information. You’ll need to show proof of your business’s:

  • Name
  • Business registration 

For the documentation, you can submit proof of business registration from an authorized government authority. Examples include:

  • IE Company Registration Office proof of business registration
  • UK Companies House certificate of incorporation
Australia

Australia

Australia requires that every business requesting a long code provides certain information. You’ll need to show proof of your business’s:

  • Name
  • ID number (i.e., Australian business number)

A commercial registry (or equivalent documentation) can be used as proof of all of the above. 

For more details about accepted documents, see the table below.

Required information

Accepted documents

Business name

Commercial registry (or equivalent documentation)

Business address

  • Commercial registry or equivalent showing address
  • Utility bill
  • Tax notice
  • Rent receipt
  • Title deed

Australian business number

Commercial registry (or equivalent documentation)

Belgium

Belgium

Belgium asks for the following information to register a long code:
  • Business name, including the registration document. 
  • Business address, such as via a utility bill from the past 3 months
  • VAT or business registration number

Required information

Accepted documents

Business name

 

Business address

 

VAT or business registration number 

 
Best practices

Best practices

Before requesting a long code, let your SMS recipients know that you’ll be changing your number. For details, check out this article on how to alert your subscribers about a change in number.

Long code requests have different approval times depending on the country. See the table below.

Country

Approval time

United Kingdom

Immediately

Ireland

1-3 business days

Australia

1-3 business days

Belgium

1-3 business days

Once your request has been approved, your long code will be automatically assigned to your account. For most countries, your long code will be the default sending number for all messages for the corresponding country. 

Request a long code in Klaviyo

Request a long code in Klaviyo

If you send to multiple countries, each country must have a separate long code, so you must repeat this process per country.

  1. Navigate to Settings > SMS.
  2. Go to the Sending Numbers section.
  3. In the line with the flag for your country, click the 3 vertical dots on the right-hand side.
    image2.png
  4. Click either Activate or Change number.
  5. In the modal, choose Long Code.
    • This is the only option for Belgium. 
      image1.jpg
  6. Click Next.
  7. If required for your country:
    1. Add information about your business. Information entered here must align with your business registration documents. 
    2. Upload your supporting documents as proof of business registration. 
    3. Select Submit Request
  8. Click Exit.
Outcome

Outcome

If your long code request requires documentation, it will be available in 1 to 3 business days. Otherwise, it will be available immediately. Once available, you can start adding it to your sign-up forms, website, or email banners.

Additional resources

Additional resources

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