How to use the marketing agent
Overview
The standalone Marketing Agent home page is no longer available. Use Composer, Klaviyo’s AI marketing agent, to describe a marketing goal, review generated content, and create a draft you can edit in Klaviyo.
Previous Marketing Agent navigation
The previous Marketing Agent navigation is no longer used. Opening an old Marketing Agent home-page link takes you to your dashboard.
Create an email campaign with Composer
For an introduction and access guidance, see Getting started with Composer.
This content is created by AI. Please review and make sure everything looks right before using it. You are ultimately responsible for the content of your messages.
- Select the sparkle icon to Open Composer. Hover over the icon to see the Composer tooltip.
- Describe the email campaign you want, including its goal, audience, and tone, then send your request. For example: “Create an email introducing our new running shoes to past customers, in a friendly tone.”
- Open the generated campaign preview. Review the content, included and excluded audiences, and settings. Ask Composer for any changes before creating the draft.
- Select Create draft in the campaign preview. Klaviyo creates the campaign draft and opens it for editing. This does not send or schedule the campaign.
- Make any remaining edits in the campaign editor. You can add your own images, edit text, and adjust settings. When you are ready to schedule or send, follow How to create campaigns with Composer.
Review AI-generated content before sending
Brand voice and quality control
Keep your brand voice guidelines up to date, and check that the subject line, preview text, and message content reflect your brand. You can ask Composer to adjust the tone in your prompt.
Factual accuracy
Verify product names, prices, discounts, dates, and links. Check that the subject line, preview text, and email content agree. AI-generated content can contain mistakes, including references to products or offers that do not exist.
CAN-SPAM compliance requirements
Check that your emails include an unsubscribe link, organization name, and organization address to help you comply with CAN-SPAM regulations. Make sure your messages comply with all local laws and regulations related to where you are sending. You are ultimately responsible for the content of your messages.
For guidance on required disclosures and responsible use of AI-generated content, see Using Composer responsibly (AI disclosure).
Additional resources
For current usage limits and billing details, see How your Composer plan works.