How to use ticket tagging in Helpdesk

Estimated 3 minute read

Updated Sep 29, 2025, 6:55 PM EST

Learn how to use tags to categorize, organize, and easily find support tickets in Klaviyo Helpdesk.

Tags are labels that you can apply to tickets in Helpdesk to help you categorize and manage your customer conversations. Tags make it easier to:

Filter and group similar tickets
Create custom ticket views
Understand what problems are most common for your customers

How ticket tagging works in Klaviyo Helpdesk

There are 2 ways to tag tickets in Helpdesk: automatic tagging and manual tagging.

Automatic ticket tagging

When a new ticket arrives in Helpdesk, Klaviyo automatically scans the customer’s message for keywords and context. It then automatically applies 1 or more relevant tags from the following predefined options:

Chit-chat
Loyalty
Order tracking
Pricing
Product specific
Recommendations
Returns
Shipping
Speak to human

Note that automatic tagging only uses Klaviyo’s predefined set of tags. In the example ticket below, Returns was auto-tagged.

Automatic tagging cannot be disabled, but you can remove these tags as needed after they are added. When a ticket is auto-tagged, only the specific predefined tag(s) added by Klaviyo will show in the Tags dropdown in the ticket, along with any custom tags you have created. The full list of predefined tags is not shown as options in the dropdown.

Manual ticket tagging

In addition to automatic tags, if you want to add your own label, you can create and attach new tags to any ticket manually.

Note that new tags are applied only to the ticket on which they are created. While tags you've created will not be automatically added to new tickets, they can still be used for creating custom views and are visible on the Helpdesk reporting dashboard.

How to add a new tag to a ticket

In Klaviyo, navigate to Service > Helpdesk.
Open the relevant ticket.
In the right-side Overview panel, click the Select tags dropdown.
To add a tag, you can either:
- Select an existing tag
- Type the name of the tag you’d like to create into the Select tags field and select Create to instantly save the new tag.

You can add or remove tags from a ticket at any time from this menu using the checkboxes.

Add tags in your account

You can add new tags right on the ticket, where they'll then be saved to your account to be used by other members of your team.

Go to a ticket
Click the tags section, and type in the name of your desired Tag.
Click Enter
- Now when you go to any other ticket, you'll automatically see your new tag available to select, as well as being automatically reported on when you go to the tag performance section of the reporting page.