Mews data reference

Learn what data syncs from Mews to Klaviyo and where to view it. This data includes reservation, guest, and email subscriber information. If you have not already, read our guide on getting started with Mews for step-by-step instructions on integrating, before continuing with this article. 

Sync frequency

When you integrate with Mews, Klaviyo will sync historic guests and reservations from the last 2 years. Going forward, reservation, guest, and email subscriber data sync in real time. 

How to view your Mews data

To view your Mews data:

1. Navigate to Analytics > Metrics.
2. Here, you can view all of the metrics in your account. The metrics with a Mews icon represent all of the metrics synced from your Mews integration.
3. Use the All integrations dropdown and select Mews to view only Mews metrics.
    

Reservation metrics

The following reservation metrics are synced from Mews:

• Requested Reservation
  When a guest requests a reservation but it has yet to be confirmed by your business.

• Inquired about Reservation
  When a guest inquires about a reservation but it has yet to be confirmed.
• Confirmed Reservation
  When a reservation is confirmed by both the customer and your business.

• Checked In to Reservation
  When a guest checks in to a reservation.

• Checked Out of Reservation
  When a guest checks out of a reservation.
• Cancelled Reservation
  When a reservation is cancelled.

For each of these metrics, the following top-level properties are synced to Klaviyo:

• Value
• Value Currency
• Reservation ID
• Reservation Number
• Service Name
• Account Type
• Service Sender Origin
• Commander Origin
• Used Voucher
• Check In Status
• Reservation Group Name
• Partner Company Name
• Voucher Names
• Cancellation Reason
• Release Date
• Scheduled Start Time
• Scheduled End Time
• Actual Start Time
• Actual End Time
• Reservation Purpose
• Reservation Person Counts
• Reservation Adult Counts
• Reservation Child Counts

Guest data

Klaviyo syncs guest data from Mews. Please note that we do not sync any profiles associated with an online travel agency (OTA). 

We sync the following guest data to Klaviyo profiles:

• Mews Customer ID
• Mews Title
• Mews Sex
• First Name
• Last Name
• Locale
• Mews Birthday
• Title
• Email
• Email consent
• Phone Number
• Mews Notes
• Mews Dietary Requirements
• Address1
• Address2
• City
• Country
• ZIP
• Mews Classifications
• Mews Company ID
• Mews Is Active
• Mews Preferred Space Features
• Organization

Additional resources

Getting started with Mews