How to show review star ratings in Customer Hub
You will learn
Learn how to connect your reviews platform and Customer Hub to display star ratings under products featured in the Customer Hub interface. Showing reviews data helps build trust and can boost conversions by sharing customer satisfaction in your site's Customer Hub.
The Reviews extension supports standard Shopify storefronts and Shopify Headless. Reviews are not supported in Customer Hub for WooCommerce. For WooCommerce setup, see Getting started with Customer Hub for WooCommerce.
Before you begin
Before proceeding with this article:
- Make sure the Customer Hub feature is enabled in your Klaviyo account
- If the Reviews section shows an upgrade prompt, upgrade Customer Hub before continuing.
- You must be actively using 1 of the following supported reviews platforms in order to surface reviews data in the Customer Hub:
- Klaviyo Reviews
- Judge.me
- Fera
- Yotpo
- Loox
- Okendo
- Junip
For third-party reviews providers, Customer Hub uses Shopify metafields to get reviews data. Some platforms, such as Yotpo, do not enable metafields by default, so you may need to turn this on in your reviews platform. Check your reviews provider's documentation for details. Klaviyo Reviews ratings come directly from Klaviyo.
Where reviews data appears in the Customer Hub
Customer Hub shows a tailored selection of products on the For you tab based on a site visitor's purchase history and website activity. These products are shown as cards in different sections on the For you tab, and can be expanded into the list view.
When you connect your reviews platform, the star rating and review count display for products with at least 1 review in the:
- Recently viewed products in the list view
- Products in the Favorites section in the card and list view, when enabled
- Recommended products in the card and list view, when enabled
If you use Klaviyo Reviews, Customer Hub uses the rating shape configured for your Star rating widget in your reviews settings. For instance, if you have opted to use hearts instead of stars, the hearts will display beneath products in Customer Hub. Other widget styling, such as colors and size, is not copied.
Displaying star ratings is separate from collecting reviews. For Klaviyo Reviews, the Customer Hub editor also offers a Reviews block with a Show block setting for review requests from logged-in shoppers.
Enable reviews in Customer Hub
If Customer Hub is live on your site, saving publishes this change immediately. If it is hidden, shoppers will see the change after you set Customer Hub live.
- In Klaviyo’s left-hand navigation, select Website > Customer Hub.
- Click Extensions.
- Under Reviews, choose your reviews platform from the Reviews Provider dropdown. Note that you must have an active plan with the provider you choose in order for reviews data to appear in Customer Hub. The supported reviews providers are:
- Klaviyo Reviews
- Judge.me
- Fera
- Yotpo
- Loox
- Okendo
- Junip
- Click Save.
Navigate to Design, then click View live if Customer Hub is live, or View preview if it is hidden, to see how this looks on your site. Check a product with reviews in one of the supported views listed above.
To publish a hidden Customer Hub, select Design > Edit your Hub, save any editor changes, then click Go live when you are ready to publish.
If your reviews data is not appearing, confirm that the product has reviews and that you selected the correct provider. For a third-party reviews provider, also verify that you have metafields enabled within your reviews platform.
Next steps
If you use Klaviyo Reviews, you can also showcase product ratings by adding star ratings to product blocks in flow emails.
Additional resources
- Getting started with Customer Hub on Shopify
Learn about Customer Hub, a unique personalized experience for online store visitors that guides them from product discovery through purchase and post-purchase support.
- How to display product recommendations in Customer Hub
Learn how to display personalized product recommendations in the Customer Hub drawer to tailor shopping experiences for your customers and drive conversions. By showing products that appeal to customers, you can improve conversion rates and provide cross-sell opportunities to increase average order value.
- How to show favorite buttons on your site and in Customer Hub
Learn how to allow shoppers to save their favorite items on your site. By adding favorite buttons alongside your products, you can display shoppers' saved items in the Customer Hub drawer and send follow-up flows to drive conversions.