How to share reviews across multiple products
You will learn
Learn how to create product groups in order to allow reviews to appear on multiple product pages. This is helpful when you sell multiple highly similar items in multiple styles.
When to share reviews
If some of your products are highly similar, you may want to share reviews between them. For example, if you sell 2 t-shirts that are made of the same material and constructed the same way, but have different designs printed on them, it might be helpful for those 2 products to share reviews. When a customer reads reviews about a t-shirt, they are primarily interested in learning about the product’s comfort and fit, so the differing designs aren’t their primary focus.
Reviews can be shared among a group of 2 or more products.
Share reviews between products
Sharing reviews between products is a 2-step process:
- Apply a tag to all products that should share reviews in your ecommerce platform.
- Create product groups in Klaviyo based on those tags.
A product can only be a part of 1 shared reviews group. If you create a new group that contains a product from an existing group, that product will remain in its previous group and not be added to the new group.
Apply a tag to your products
To tell Klaviyo which products to group, create a tag and apply it to every product that should share reviews in your online store. You can create multiple groups, so use a unique tag for every group you plan to create.
Learn how to tag products in Shopify and WooCommerce.
Create product groups in Klaviyo
- Navigate to Website > Reviews in Klaviyo.
- Select Products.
- Choose the Groups tab.
- Click Create product group if this is your first group, or Create group if you already have a group.
- Under What products should go in this group?, choose the tag you just applied to your products.
- Click Create group.
Troubleshooting groups
If a group doesn't contain the products you expected, try resyncing it manually. This allows Klaviyo Reviews to recheck and update the products in the group on demand.
- To resync all groups, click the refresh icon next to the Create group button.
- To resync a single group, open that group's additional options menu and select Resync group.
If group membership changes (e.g., a group is deleted or a product is added to a group), those changes will be reflected in your onsite review widgets within a few minutes.
Outcome
Once you create a group, navigate to the product page for one of the group items. In the reviews section, the reviews list will include reviews from all items in the group, and the star rating will be calculated based on reviews for all grouped items.
Additional resources
- How to sync reviews to Google Shopping
Learn how to sync reviews with Google Shopping so shoppers from across the web can see your customer ratings. This process can take upwards of 2 weeks to complete, so start the process early. However, if you've previously synced reviews to Google Shopping through another provider, they will continue to display in search results throughout the migration process.
- How to exclude products, orders, or customers from review requests
Learn how to avoid sending review requests to certain customers or for products that don’t require review (like gift cards or shipping insurance).