Abandoned Checkouts and Checkout Started in Shopify
Klaviyo’s Abandoned Cart flow is triggered by the Checkout Started event, which is different from the Abandoned Checkouts you see in Shopify.
In Shopify, the Checkout Started event is tracked when a customer enters his/her contact and shipping information ("Customer information") on the first page of the Shopify checkout process and clicks continue ("Continue to delivery method").
An Abandoned Checkout in Shopify occurs any time anyone places any item into their cart, regardless of whether they:
- are a return customer or not.
- clicked into their cart.
- clicked the checkout button.
This creates misleading results. The number of Checkout Started events will often be lower than the amount of Abandoned Checkouts you see in Shopify.