When you send an important email campaign, you may want to resend the campaign - or send a campaign with similar content - to those that you know didn't open this email. You can accomplish this by creating a new segment of customers that didn't open your email, cloning the campaign you want to resend, and sending to this new segment.
Create a segment with the following conditions:
Replace "EXAMPLE" with the name of the campaign you want to resend to. These criteria will create a segment of every user in that campaign that didn't receive and open an email.
- Clone the campaign you want to resend.
- Select the segment you created above, and click Create Copy of Campaign.
- Proceed through the remaining steps for creating campaign content and sending.
- If scheduling your campaign, make sure to select the "Determine recipients at send time" option.