Resend a Campaign Email to "Non-Openers"

When you send an important email campaign, you may want to resend the campaign - or send a campaign with similar content - to those that you know didn't open this email. You can accomplish this by creating a new segment of customers that didn't open your email, cloning the campaign you want to resend, and sending to this new segment.

Create Segment

Create a segment with the two following conditions:

camps_resendsegment.png

Replace "EXAMPLE" with the name of the campaign you want to resend to. These criteria will create a segment of every user in that campaign that didn't receive and open an email.

Resend Campaign

  1. Clone the campaign you want to resend.
    camps_clonecampaign.png
  2. Select the segment you created above, and click Create Copy of Campaign.
  3. Proceed through the remaining steps for creating campaign content and sending.
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