Resend a Campaign Email to "Non-Openers"


When you send an important email campaign, you may want to resend the campaign - or send a campaign with similar content - to those that you know didn't open this email. You can accomplish this by creating a new segment of customers that didn't open your email, cloning the campaign you want to resend, and sending to this new segment.

Create Segment

Create a segment with the following conditions:


Replace "EXAMPLE" with the name of the campaign you want to resend to. These criteria will create a segment of every user in that campaign that didn't receive and open an email.

Resend Campaign

  1. Clone the campaign you want to resend.
  2. Select the segment you created above, and click Create Copy of Campaign.
  3. Proceed through the remaining steps for creating campaign content and sending.
  4. If scheduling your campaign, make sure to select the "Determine recipients at send time" option.
Was this article helpful?
63 out of 73 found this helpful