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How to use Email AI to draft an email campaign

Learn how to use the Email AI tool to create an AI-generated campaign email. The option to draft content with AI accepts natural language inputs (i.e., normal phrases and sentences) and generates an email based on a reference template.

How to create and send an email campaign

Learn about the basics of email campaigns, including what they are and how to send them in Klaviyo.

How to A/B test an email campaign

Learn how to set up and run an A/B test for a campaign, how to read the test results, and a few use cases for A/B testing campaigns. Klaviyo's A/B testing feature for campaigns allows you to easily test different subject lines, message content, and send times so you can better understand what works best for your audience.

How to create follow-up messages in omnichannel campaigns

Follow-up messages let you re-engage recipients based on how they interacted with a previous message in your omnichannel campaign, without manually building audience filters. For example, you could send an email to your full audience, then create an SMS follow-up that only targets people who didn't open it. Klaviyo automatically sets up the right audience filters for you, so you can build multi-step, cross-channel sending strategies in just a few clicks.

Understanding Audience Filters in Omnichannel Campaigns

Learn how audience filters allow you to target specific customer sub-segments for each message in your omnichannel campaign. By targeting these specific groups, you deliver the right message at the right time and on the right channel. As a result, your campaigns become more personalized and will drive engagement over time.

How to create a multilingual email campaign using Smart Translations

Learn how to create and send an email campaign in multiple languages, depending on the language preferences of your audience. Klaviyo can translate a campaign’s content to 60+ languages.

How to run a re-engagement email campaign

Learn how to create and send a re-engagement email campaign.

How to include a follow-up email to resend a campaign to "non-openers"

Learn how to use the include a follow-up email setting to resend a campaign to recipients that didn't open the original email. This option is available in the campaign wizard when setting up a new campaign.

How to use Klaviyo’s subject line assistant

Learn how to use Klaviyo’s AI-powered subject line assistant to improve your subject lines and streamline your campaign sending process. Choose an auto-generated subject line that’s customized based on your brand and message goals, or use these subject lines as inspiration when you draft your own.

How to perform and analyze Smart Send Time tests

Learn how to create Smart Send Time tests in Klaviyo and use the Smart Send Time reporting page to understand your results.

How to use the email campaigns trend report

Learn how to find the email campaigns trend report and what is included in it. This report allows you to track how your campaigns are performing in the aggregate, which provides a big-picture view of how your clicks, open rates, and recipients change over time.

Understanding Smart Send Time in Klaviyo

Learn how Smart Send Time uses your business' data to find the optimal time for you to email your customers, maximizing open and click rates as well as helping you to better understand your customers.

Troubleshooting skipped profiles in email campaigns

Learn the possible reasons why a campaign wasn't sent to everyone in the list(s) or segment(s) you sent it to. When you review a campaign's analytics, you may notice that it did not send to your complete list or segment.

How to resend a campaign that exceeded account sending limits

Learn how to resend a campaign to recipients skipped due to exceeding your sending limits. This error appears as: "Your campaign CAMPAIGN_NAME was automatically canceled for exceeding account sending limits."

Understanding email throttling

Learn how and when Klaviyo throttles email campaigns, best practices to avoid throttling, and what to do if your campaign is throttled.

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