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Follow-up messages let you re-engage recipients based on how they interacted with a previous message in your omnichannel campaign, without manually building audience filters. For example, you could send an email to your full audience, then create an SMS follow-up that only targets people who didn't open it. Klaviyo automatically sets up the right audience filters for you, so you can build multi-step, cross-channel sending strategies in just a few clicks.
Learn how to create and send an email campaign in multiple languages, depending on the language preferences of your audience. Klaviyo can translate a campaign’s content to 60+ languages.
Learn how audience filters allow you to target specific customer sub-segments for each message in your omnichannel campaign. By targeting these specific groups, you deliver the right message at the right time and on the right channel. As a result, your campaigns become more personalized and will drive engagement over time.
Learn how to create and send a re-engagement email campaign.
Learn how to use the include a follow-up email setting to resend a campaign to recipients that didn't open the original email. This option is available in the campaign wizard when setting up a new campaign.
Learn how to use Klaviyo’s AI-powered subject line assistant to improve your subject lines and streamline your campaign sending process. Choose an auto-generated subject line that’s customized based on your brand and message goals, or use these subject lines as inspiration when you draft your own.