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Follow-up messages let you re-engage recipients based on how they interacted with a previous message in your omnichannel campaign, without manually building audience filters. For example, you could send an email to your full audience, then create an SMS follow-up that only targets people who didn't open it. Klaviyo automatically sets up the right audience filters for you, so you can build multi-step, cross-channel sending strategies in just a few clicks.
Learn how audience filters allow you to target specific customer sub-segments for each message in your omnichannel campaign. By targeting these specific groups, you deliver the right message at the right time and on the right channel. As a result, your campaigns become more personalized and will drive engagement over time.
Learn how to create and send an email campaign in multiple languages, depending on the language preferences of your audience. Klaviyo can translate a campaign’s content to 60+ languages.
Learn how to create and send a re-engagement email campaign.
Learn how to use the include a follow-up email setting to resend a campaign to recipients that didn't open the original email. This option is available in the campaign wizard when setting up a new campaign.
Learn how to use Klaviyo’s AI-powered subject line assistant to improve your subject lines and streamline your campaign sending process. Choose an auto-generated subject line that’s customized based on your brand and message goals, or use these subject lines as inspiration when you draft your own.