How to delete, merge, and export a profile

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Learn how to delete, merge, and export profiles in Klaviyo in order to keep your account organized. For general information about profiles, head to our article on profiles in Klaviyo.

Delete, merge, or export a profile

  1. Navigate to a specific profile by entering their email address into the main search bar of your account labeled Search for someone...
  2. Scroll below the Information section to see the buttons to delete, merge, or export someone's profile in Klaviyo
    The Delete, Merge, and Export buttons on a Klaviyo profile

Delete a profile

To delete a Klaviyo profile:

  1. Click Delete below the Information section of that profile
  2. In the popup that appears, select Delete Person 

When deleting, the profile’s event history as well as every recipient record associated with the profile will remain in Klaviyo, but any sensitive data associated with the profile is removed. For a profile's event history, any customer-specific information is replaced with the word "redacted," and the customer's information is permanently deleted from Klaviyo.

For every recipient record associated with a profile, the profile's email address is replaced with a random email address that starts with the word "redacted." For example, redacted.11bab993-58bb-4cc9-a654-c152dbe009e1@example.com.

A redacted email address

If someone is removed from a list (including when a profile is deleted) and then re-added to that same list, they will not re-enter any flows triggered by that list. Learn more about profiles and list-triggered flows

Merge 2 profiles

There are a few cases when you may want to merge a profile with another. Example situations include:

  • The same contact in your account has 2 different profiles with 2 different email addresses; merging these profiles will result in only 1 profile, with 1 email address for that contact.
  • The same contact has 2 profiles where one includes a typo in their email address; merging will ensure that you only work with the active profile and consolidate data for the false profile.  

To merge a profile:

  1. Navigate to the profile you want to remove and click Merge Profile
  2. In the popup that appears, type the email address or name of the profile you want to merge into (keep), then use the Return or Enter button on your keyboard to search
  3. Select a profile from your search results
    • If you don’t see the profile you’d like to merge into, make sure there are no typos in your search, then use the Return or Enter button to search again
  4. Click Merge Profiles

The merging process takes a few moments to complete. This action is permanent.

Properties on the profile you keep will remain intact. Properties on the profile you remove will be added to the profile you keep only when they do not already exist on the remaining profile. There are 2 exceptions:

  • Timezone
    The timezone from the source profile will be kept
  • Location
    Location information is kept from the profile with most location info. For example, if the source profile has the full street address and the destination profile only has the city, the merged profile will have the full street address.
Merge this profile... (remove this profile) ...into this profile
(keep this profile)
Result

Contact

Email: removeme@email.com

First Name: John

Last Name: Klaviyo

Custom Properties

Gender: Male

Favorite Color: Red

Shirt Size: Medium

Contact

Email: john.klaviyo@email.com

First Name: John

Last Name: Klaviyo

Custom Properties

Gender: Male

Favorite Color: Klaviyo Green

Contact

Email: john.klaviyo@email.com

First Name: John

Last Name: Klaviyo

Custom Properties

Gender: Male

Favorite Color: Klaviyo Green

Shirt Size: Medium

 

If you merge a suppressed profile with an active profile, the resulting profile will be suppressed by default.

Export a profile's data

  1. Navigate to the profile you want to export and click Export Profile
  2. In the modal that appears, click Start Export to export the profile data

A green callout will confirm that your profile data is available on your Downloads page. From your Downloads page, click Download to export your profile data as a .zip file.

Klaviyo's file download button

Additional resources

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