How to change the currency for your account
You will learn
Learn how to change the default currency symbol in your Klaviyo account from the dollar sign ($) to another currency. This change is useful if you conduct business in a different currency, as it can help save you time and minimize the risk of using an incorrect symbol.
Note that Klaviyo does not perform any currency conversions with the data provided to it, except within the Benchmarks tab. Changing your account's currency only updates the symbol displayed throughout your account.
About currency in Klaviyo
Revenue data in Klaviyo is treated as a number, with the currency symbol set at the account level. Changing the symbol only updates how it appears alongside the revenue values; no conversion takes place. For example, a report showing $30 will display as £30 if you change the symbol from USD to British pounds, but the numerical value will remain the same.
The only exception is the Benchmarks tab, where Klaviyo does perform currency conversions to allow industry comparison in USD.
- If you operate a single store that deals in multiple currencies, your ecommerce or payment platform typically handles these conversions in your store's backend.
- For a multi-national business with several regional stores and domains, it's best practice to have separate Klaviyo accounts for each one to allow for more accurate reporting and unique currency settings per account.
Click to expand the sections below to see what changing the default currency symbol will and will not affect.
What it will affect
By default, updating the default currency symbol will change how it appears in new and existing:
- Email templates (including flow emails, draft and scheduled campaigns, and saved templates) that use the account currency for product blocks or {% currency_format ... %} tags. Learn more about using currency tags.
- Currency-based metrics in reports and dashboards that use your account currency, except Benchmarks
- Currency amounts displayed in Klaviyo for Shopify coupons created in Klaviyo
However, you can choose not to update the currency symbol in your flow emails, draft and scheduled campaigns, or saved email templates.
What it will not affect
Changing your account's currency will not affect:
- Any revenue amounts, as Klaviyo does not currently convert attributed revenue; only the symbol will change
- Previously sent emails
- Emails where you manually added a symbol. If you added a currency symbol directly into the template (rather than using the {% currency_format ... %} tag), it will remain unchanged.
- Email templates with their own currency setting, or currency tags that specify a currency. These keep their selected currency even when you choose to update existing templates.
- Coupons created in Shopify itself or any other platforms
Change the default currency symbol in Klaviyo
You need permission to edit account settings. If you are in a portfolio or organization, switch to the account you want to update first.
- Click your account name in the bottom left corner of Klaviyo.
- Select Settings.
- Navigate to General > Account.
- Scroll down to the section labeled Account currency.
- Click into the Currency dropdown.
- Select your account’s preferred currency symbol.
- Optional: If you do not want to update the currency symbol for your flow emails, draft and scheduled campaigns, and saved email templates, uncheck the box below the dropdown.
- Click Save to confirm your changes.
After you click Save, the new symbol is used for applicable reports and Shopify coupon amounts displayed in Klaviyo. If you leave the email update option selected, existing templates are updated in the background. See “What it will affect” and “What it will not affect” above for exceptions.
More info on email templates
New email templates use the updated account currency. If you leave the option to update existing templates selected, it also applies to flow emails, draft and scheduled campaigns, and saved templates that use the account currency. Templates with their own currency setting keep that setting.
However, emails that have already been sent, and emails where the currency symbol was manually placed into the template (rather than using the {% currency_format ... %} tag) will not update automatically.
If you need to change the symbol in a single email template, please check out this article: How to change the currency for a specific template.
More info on reports
When you update the account currency, the new symbol appears in analytics dashboards and reports that use that currency. Benchmarks handles currency conversion separately.
For example, if your account's currency symbol is updated to British pounds (£), revenue figures that use the account currency will show £ without converting the amounts.
If you use multiple currency symbols and need to update an individual report or dashboard to reflect a different currency, please contact our Support Team.
More info on Shopify coupons
The account currency symbol updates the amounts shown on Shopify coupon pages in Klaviyo. This applies to Shopify coupons created within Klaviyo. It does not change the currency or value of discounts redeemed in Shopify, or coupons created in Shopify or other platforms.
When you create a new coupon in Klaviyo, you'll see your chosen currency symbol beside Value off for Fixed amount coupons, or Maximum shipping rate for Free shipping coupons.
Additional resources
- How to change the currency for a specific template
Learn how to update a single email template to use a different currency symbol than your global setting. This will impact product blocks and other elements that dynamically display a product price.
- How to change the language for your account
Learn how to change the organization and personal language settings for your Klaviyo account. Changing the language also updates the regional formatting (e.g., for numbers and dates).
- How to customize content based on language
Learn how to collect someone's preferred language and then target them in that language.
- How to create a location-based segment
Learn how to use location-based segments to send campaigns by region, target forms to customers in a particular area, or better understand a subset of your customers. Note that Klaviyo determines a profile's location when syncing a billing address for that contact or, if they have not yet purchased, by tracking their IP geolocation. Learn more about how location is set on Klaviyo profiles.