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How to add branding from your website to your emails

Learn how to use the brand library to set up branding for your emails in Klaviyo. The brand library can detect your branding directly from your website, or you can upload content manually.

How to use inbox testing

Learn how to use inbox testing directly in Klaviyo. Access Mailgun email testing without leaving your Klaviyo account or managing a separate subscription.

How to add and edit text blocks in emails

Learn how to add, edit, and style a text block in an email using Klaviyo’s drag-and-drop email editor.

How to add personalization to your messages

Learn how to add basic personalization tags to your email, SMS, and push messages. Personalization allows you to use your customer data to create an individualized experience for every contact, and allows recipients to take subscription-related actions from within a message.

Templates and design glossary

Learn key terms related to email, SMS, and push templates in Klaviyo.

How to create, edit, delete, and manage templates

Learn how to create, edit, delete, and manage your email templates in the Email Templates tab.

How to create and manage universal and saved content

Learn how to create, edit, and use universal or saved content to reuse specific blocks or sections within a template and avoid duplicative work. For example, if you have a header or a footer that you use in all your email templates, you can save it to avoid recreating it from scratch in every new email.

How to add custom fonts in email templates

Learn how to add new fonts to the Klaviyo email template editor so that your emails match your brand style. In this article, you’ll also learn about the tradeoffs when using custom fonts, and how to choose a font supported by the widest range of inboxes.

How to preview and send test emails in Klaviyo

Learn how to preview and test drag-and-drop emails in Klaviyo so you can be confident in how your email will appear in each recipient’s inbox.

How to create a base template

Learn how to create a base email template in Klaviyo. Once you create a base template, you can use it across your campaigns and flows to speed up your building process and ensure your branding is consistent across messages.

How to save an email template

Learn how to save an email template to reuse in the future. Saving email templates is an easy way to cut down time building your campaigns or flow emails, as saved templates can be used as a starting point for future emails. From Content > Templates, you can build out a template directly or edit saved email templates.

How to edit the plain text version of an HTML email

Learn how to customize the plain-text version of HTML emails (i.e., emails built with Klaviyo's drag-and-drop editor).

How to add a background image to an email template or section

Learn how to layer text, images, and other email content over background images. You can add a background image to a full email, or to a single section. By using these feature, you can layer one image on top of another, or add a button or text on top of an image.

How to insert preview text into an email

Learn what preview text is, where it appears in your emails by default, and how to insert it into the body of your emails.

How to embed videos and attach files to emails

Learn about the types of content that can be embedded in an email, and how to avoid deliverability issues caused by embedding unsupported content.

How to use Klaviyo Showcase

The Klaviyo Showcase service has been deprecated and is no longer available for use.

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