How to use Klaviyo Showcase

You will learn

Learn about Klaviyo Showcase, a browsable collection of high-performing email and SMS messages that you can use as inspiration for your own campaigns. Klaviyo Showcase is a constantly growing collection containing thousands of user-created email and SMS campaigns built in Klaviyo. 

You’ll find campaigns from both small and large businesses across a variety of industries and use cases. Some are highly stylized, while others are simple or text-only. However, all of the examples performed extremely well and can offer ideas for what to try in your next message. 

Before you begin

You must have a Klaviyo account to access Klaviyo Showcase. If you don’t yet have a Klaviyo account, create a free one. 

How to use Klaviyo Showcase

1. Navigate to showcase.klaviyo.com 
2. Filter by channel, campaign type, industry, and more to identify relevant campaigns 
3. When you see a campaign you’re interested in, click it to view the entire campaign and additional details like send time 

How messages are picked

Klaviyo Showcase features only the best-performing campaigns. An algorithm reviews campaigns sent through Klaviyo, adjusting for factors that affect performance, including: 

• Channel (email or SMS)
• Type of campaign
• Company size
• Industry
• Audience engagement

Based on these factors, our algorithm has different performance thresholds required to nominate a campaign to Showcase. For instance, an email newsletter from a small jewelry business sent to a small number of engaged users will be evaluated differently than a clearance sale email blast sent from a large furniture company to a broad recipient list.

The top campaigns are sent to the Showcase team at Klaviyo. The team then manually reviews the messages to make sure there’s no inappropriate content or spammy language. 

For campaigns that pass this check, the account owner will receive an email from the Showcase team asking if they want to participate. If the owner doesn’t explicitly agree to be part of Klaviyo Showcase, the campaign will not be added. 

If the owner does provide consent, the message will appear in Showcase within a week. Any of the recipients’ personal information, such as name, phone number, and email, will automatically be changed to generic information (e.g., John Doe, 12345678910, etc.).

How to agree or not agree to be featured in Klaviyo Showcase

If your campaign is selected to be included in Klaviyo Showcase, congratulations! In Showcase, you’ll provide inspiration to other creators while also allowing people to discover your brand. However, we understand that may not be of interest and you are not comfortable with sharing your campaign. You are under no obligation to add your campaign if selected.

Agree to participate

For your campaign to be added to Klaviyo Showcase, you must agree. 

The only way to do so is by using the button in the email sent to you: 

1. Open the email from the Showcase team requesting permission to use your message
2. Click the consent button

Refuse to participate

If you don’t want to be added to Klaviyo Showcase, there is no action you need to take after getting the email. If you ignore it, your example will not appear in the Showcase. 

Revoke your agreement

If you accidentally clicked the consent button or later decide to revoke your consent, reach out to support and:

1. Request that your campaign be removed 
2. Provide a link to the campaign 

The campaign will then be removed as soon as possible.

What’s not included in Klaviyo Showcase

Currently, Klaviyo Showcase is limited to campaign messages; it doesn’t show any forms, flows, or flow messages. Further, it only includes campaigns sent in English. In the future, we hope to expand Klaviyo Showcase to include content in other languages as well.

The Showcase provides thousands of examples of what’s possible in Klaviyo as well as what has worked well for others. The messages are displayed in Showcase as images, and therefore, you cannot directly copy the message HTML to your account or automatically generate a template from any of the messages. 

All that said, Klaviyo is continuously looking to improve the Showcase, and there are a number of new features that we are currently considering. We will continue to expand the collection, including more holidays, campaign types, and industries as time goes on. Stay tuned!

Additional resources

• Want to know more about creating emails in Klaviyo? Check out this guide to the template editor.
• Take this course on writing SMS and MMS copy.
• Read these articles to improve your SMS or email deliverability.