Benchmarks KPIs

Overview Open rates measure customer engagement and monitor your deliverability and performance. That said, open rates will vary between flows and campaigns, due to the fundamental differences betw...

Overview Email conversion rates measure how often subscribers become customers after engaging with your email content. When you send a campaign that results in a low conversion rate, refine your se...

Overview Spam complaint rates measure how often recipients mark your emails as spam. A high spam complaint rate is something to act upon immediately as this will hurt your deliverability performanc...

Overview Bounce rates inform you of how often customers' email addresses bounce when you send to your subscriber list. A high bounce rate has a negative effect on your deliverability performance, a...

Overview Unsubscribe rates inform you of how often customers unsubscribe from your emails. A high unsubscribe rate indicates that you’re either sending to those who do not wish to receive your mark...

Overview Click rates allow you to measure engagement, granting you insight into how often recipients click the links you send. There are a variety of reasons why click rate may decline over time as...

Overview Open rates allow you to measure customer engagement and monitor your deliverability and performance. When you send a campaign that results in a critically low open rate, Klaviyo will alert...