Benchmarks KPIs

You will learn Learn best practices around improving open rates for flows to help your truly business grow. Open rates measure customer engagement and monitor your deliverability and performance. T...

You will learn Learn best practices around improving conversion rates so that you can grow your brand with Klaivyo. Email conversion rates measure how often subscribers become customers after engag...

You will learn Learn about spam complaint rates, and how you can reduce them. Spam complaint rates measure how often recipients mark your emails as spam. A high spam complaint rate is something to ...

You will learn Learn more about bounce rates and how to decrease them over time. Bounce rates inform you of how often customers' email addresses bounce when you send to your subscriber list. A high...

You will learn Learn and understand how to decrease rising email unsubscribe rates. Unsubscribe rates inform you of how often customers unsubscribe from your emails. A high unsubscribe rate indicat...

You will learn Learn what potential reasons for this decrease may be and how to boost your click rates.Click rates allow you to measure engagement, granting you insight into how often recipients cl...

You will learn Learn best practices around improving low open rates so that you can grow as a brand without harming your sender reputation. Open rates allow you to measure customer engagement and m...