How to reserve a WhatsApp username

  • You must have access to your business's WhatsApp Business Account in WhatsApp Manager.
  • WhatsApp usernames are rolling out gradually. If you don't see the Username option, the feature isn't available for your business yet.

Reserve a WhatsApp username to claim a unique identifier for your business before the feature becomes available in your region. Reserving your username helps protect your preferred business name and makes it easier for customers to recognize your business once usernames are available.

Before you begin

Before you reserve a username, keep the following in mind:

  • Usernames are unique and can only be assigned to one phone number.
  • If your business uses multiple phone numbers, each phone number must have its own username.
  • Reserving a username holds it for your business until Meta rolls out WhatsApp usernames in your country.
  • Your business profile displays your display name, phone number, and username. Your username does not replace your display name.
  • To keep your branding consistent across Meta, reserve the same username you use on Facebook or Instagram. If you don't see your existing username as a suggestion, you may need to link your Facebook Page or Instagram account before claiming it.

Reserve a WhatsApp username

Follow these steps to reserve a username in WhatsApp Manager.

  1. Open WhatsApp Manager.
  2. Select Phone numbers.
  3. Select the phone number you want to reserve a username for.
  4. Select Profile.
  5. Scroll to Username, then click Create.
  6. Enter the username you want to reserve, or select one from the suggested usernames.
  7. Click Save.
WhatsApp Manager's "Phone numbers" page displaying a connected phone number with its quality rating and messaging limit in a table.

What happens after you reserve a username?

After you reserve your username:

  • Your username is held for your business, so another business can't claim it.
  • Your username becomes available after Meta enables WhatsApp usernames in your country.
  • Meta notifies you when your reserved username is ready to use.

Change your WhatsApp username

You can change your WhatsApp username at any time from WhatsApp Manager.

  1. Open WhatsApp Manager.
  2. Select Phone numbers.
  3. Select the phone number you want to update.
  4. Select Profile.
  5. Scroll to Username, then click Edit.
  6. Enter your new username.
  7. Click Save.

After you change your username, your previous username is reserved for 60 days. During this time, only your business can reclaim it. Other businesses can't use your previous username until the 60-day hold ends.

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