How to create and an send a WhatsApp campaign

Learn how to create and send a WhatsApp campaign in Klaviyo. WhatsApp campaigns use approved message templates and allow you to include structured content such as headers, bodies, footers, and buttons.

What is a WhatsApp campaign?

A WhatsApp campaign is a one-time message sent to a list or segment of subscribers. You can use campaigns to announce product launches, promote sales, or share important updates. You can send a campaign immediately or schedule it for a future time.

Before you begin

Before sending a WhatsApp campaign, you must have:

• Connected and configured WhatsApp in your Klaviyo account
• Collected explicit WhatsApp marketing consent
• An approved WhatsApp message template

WhatsApp requires all outbound marketing messages to use pre-approved templates. Learn how template approval works, message structure, and character limits in WhatsApp message templates .

You should also have a list or segment of subscribers who have opted in to receive WhatsApp marketing.

Campaigns vs. flows

Create a WhatsApp campaign

1. Navigate to the Campaigns tab.
2. Click Create campaign in the upper right.
3. Name your campaign.
4. Select WhatsApp as the campaign type.
5. Click Continue.
6. Under Audience, select the list(s) or segment(s) you want to send to.
   • To exclude specific groups, add a segment under Don't send to.
   • Turn on Smart Sending to avoid messaging subscribers too frequently.
7. Click Next.
8. Select an approved WhatsApp template.
9. Customize the template fields:
   • Header (optional)
   • Body (required)
   • Footer (optional)
   • Buttons (optional)
10. Add links in the body of the message when possible. Links placed in the body are automatically tracked by Klaviyo.
11. Click Preview & test to preview the message as a specific profile.
12. Click Next.
13. On the review page, confirm that:
    • The correct audience is selected.
    • Your template variables are populated correctly.
    • Your account has sufficient credits.
14. Click Schedule or Send.
15. Choose whether to send immediately or schedule for a future date and time.
16. Click Schedule or Send Now.

WhatsApp campaigns are subject to Meta delivery policies. Large sends may be rate limited depending on your WhatsApp sending tier.

Best times and days to send

The best time to send depends on your audience. Test different days and times to determine what drives the highest engagement.

• Weekday campaigns often drive higher revenue.
• Early afternoon and early evening typically produce higher engagement.

Additional resources

• WhatsApp message templates and approval