Understanding the company information link for an SMS
You will learn
Learn about the company info link for SMS messages.
This link is turned on by default for recipients in Canada and New Zealand.
Note that linking to your company information is required in certain jurisdiction. We do not recommend disabling the company info link.
Why link to your company information in an SMS
Certain jurisdictions, such as Canada and New Zealand, require contact information in every commercial electronic message, such as emails and SMS. Per their rules, each message must have:
- A valid mailing address (which must be valid for at least 60 days after your message is sent)
- At least one of the following
- Email address
- Web address
- Phone number to reach an agent or voice messaging system
Simply adding these details to an SMS takes up too many characters; instead, it's better to add a clearly marked link that provides this information.
About the company info link
Klaviyo automatically includes a link to your company information when sending to a country that requires this (i.e., Canada and New Zealand).
For example, if you send the same message to both the US and Canada, Canadian subscribers will also see a link to your company information, while US recipients will not. The only exception is for the few area codes that the US and Canada share, as there's no way to differentiate what country a phone number belongs to.
The company info link can also adapt to someone's preferred language. When a subscriber opens the company information link, they can view the page in their browser's preferred language. Currently, Klaviyo supports the following languages:
- English
- French
- German
- Dutch
You can toggle off the company info link for any SMS message, but this may cause you to be out of compliance.
How do I check if the company info link is enabled?How do I check if the company info link is enabled?
You can double-check that the company info link is enabled by navigating into the SMS and clicking the Compliance tab. Here, you will also see which countries will receive the info link.
Does the company info link count toward click rate?Does the company info link count toward click rate?
No. If someone clicks on the contact information link, it does not count toward the click rate for the message.
Where does the company info link get information from?Where does the company info link get information from?
The link pulls the contact information from your account's organization page.
To edit this information, navigate to Settings > Organization.
Additional resources
- Find out how to create country-specific segments of SMS subscribers.
- Learn about other SMS settings.
- Get advice for building your SMS program: