How to segment SMS subscribers by country

You will learn 

Learn how to group your SMS subscribers by their country. 

Why segment SMS subscribers by country?

When your SMS program stretches across multiple countries, you run into differences in language, compliance laws, quiet hours, and more.

To better target SMS subscribers in a certain country, you can create location-based segments. While there are a few different ways to accomplish, the best approach is to use country code for the phone number. 

Create SMS segments using a number's country code

1. Navigate to Audience > Lists & segments.
2. Click Create New > Create segment.
   
3. Include the condition: 
   If someone can or cannot receive marketing > can receive > SMS marketing
4. Add the country for this segment with the condition:
   Properties about someone > Phone number > country code in. In the below example, we use Canada.
   
5. Repeat step 1–4 for every country where you have SMS subscribers.

Additional resources

• Find more best practices for sending SMS to multiple countries. 
• Learn about local SMS compliance laws
• See other SMS segments you can use to personalize and target subscribers