Once you enable Klaviyo's Salesforce Commerce Cloud integration, it's important to fully understand the data that syncs from Salesforce Commerce Cloud to Klaviyo.
View Your Salesforce Commerce Cloud Metrics
In your Klaviyo account, navigate to the Analytics tab and select Metrics. Here, you can view all of the metrics in your account.
The metrics with a Salesforce Commerce Cloud icon are synced from your Salesforce Commerce Cloud integration. Choose Salesforce Commerce Cloud from the dropdown menu to view only these metrics. Each metric is covered individually below.
Salesforce Commerce Cloud Metrics
Below is a list of all the metrics synced from Salesforce Commerce Cloud and an explanation of the data included with each metric. You can also view the raw data for each metric within Klaviyo.
This metric is tracked when someone initiates a search.
This metric is tracked when someone views a product page on your site.
This metric is tracked when someone views a category page on your site.
Add to Cart
This metric is tracked when a logged-in user adds or modifies an item in their cart. This metric will not be tracked for users that have only been cookied.
This metric is tracked when a customer completes the checkout process and orders from you in your Salesforce Commerce Cloud store. The event will list all of the product information about the items someone purchased, including product names, images, and variant information. You can then use that information in purchase follow-up emails. You can filter and target Placed Order events based on the following criteria:
- $value: The total order value, including shipping and any applied discounts
- ItemNames: The names of the ordered products, e.g., t-shirt or pants
- ItemCount: The number of items in the order, e.g., 2
- OrderNumber: The order number associated with your store
- SiteID: The ID of the site
- Status: The status of their order
This metric is also tracked when a customer places an order, but a separate event is tracked for each item someone purchases. For example, if someone buys a t-shirt and a pair of pants, one Placed Order event will be tracked for the purchase as a whole along with two Ordered Product events — one for the t-shirt and one for the pants.
The metrics Klaviyo tracks include detailed information about each product someone purchases. This is useful when creating behavioral segments based on product variant options and other detailed information that's not available in the Placed Order event. You can filter and target Ordered Product events based on the following criteria:
- $value: The total value of the item purchased; no shipping costs or discounts included
- Name: The name or title of the ordered product, e.g., t-shirt
- Price: The price of the item
- SKU: The SKU of the product variant
- ProductID: The ID associated with the product in your store
- Quantity: The total quantity ordered of the product
- SiteID: The ID of the site
- CurrencyCode: The currency code used to purchase the product, e.g., USD
This metric is similar to Placed Order but syncs in real-time, as opposed to hourly, and is segmentable using the Categories property.
Salesforce Commerce Cloud Metric Sources
Different Salesforce Commerce Cloud metrics flow into Klaviyo in different ways - some through the Klaviyo Cartridge and some through the OCAPI integration. When you integrated with Salesforce Commerce Cloud, you should have both installed the Klaviyo Catridge in SFCC and enabled the SFCC OCAPI integration in Klaviyo. For more information on these steps, see our article on How to Integrate with Salesforce Commerce Cloud.
The metrics that flow in through the Cartridge are the following:
- Order Confirmation
- Added to Cart
- Searched Site
- Viewed Category
- Viewed Product
The metrics that flow in through OCAPI are the following:
- Placed Order
- Ordered Product
Historical data syncs every hour from OCAPI. Your catalog should sync every eight hours, and all other metrics will sync in real-time.