Understanding account notifications and updates in Klaviyo

You will learn

Learn about how Klaviyo notifies you about significant changes in your account. Notifications may be delivered in 1 of 2 formats:

1. Email updates
2. In-app notifications

These notifications may relate to various topics, including:

• New feature releases
• Errors with integrations
• Failed payments
• General account updates or alerts

Email updates

The account Owner may receive email alerts from Klaviyo regarding important updates or account alerts.

To ensure you receive these notifications, maintain accurate contact information and regularly check your inbox.

The main categories of email updates (with examples) are as follows:

• Deliverability
  Alerts you about a high bounce rate or a cancelled campaign. These alerts are only sent for bounces due to content or reputation issues, and the bounce rate must be at least 25% for a specific inbox provider.
• Billing
  Sent when you reach 95% of your account sending limit (in a free plan), or if a payment fails. Note that the account Owner or Admin can update who receives billing notifications.
• Integrations
  Provides updates when you successfully integrate your website or when an integration fails.
• Lists & segments
  Informs you when a list import is successful.
• Conversations
  If SMS email notifications are enabled, you can receive an email when a subscriber texts your SMS sending number without a recognized keyword. Blocked conversations do not trigger these emails. Learn how to change your SMS email notifications.

In-app notifications

In-app notifications offer important information about your account, including:

• Platform updates
• Access to Benchmarks report downloads
• Account updates

Accessing in-app notifications

Click the bell icon to open Notifications. Look for the bell in the left sidebar or the header, depending on your layout. The badge shows your unread count, but the list includes both read and unread notifications, with the most recent first.

The badge shows 99+ when you have more than 99 unread notifications. Additional notifications are still available in the list.

How to read individual notifications

1. Click the bell icon to open your notifications list.
2. Scroll through the notifications and click Load more, if shown, to see older messages. After you load the remaining messages, you'll see You've reached the end.

3. Select a notification to expand it for more details. Each notification also includes the date of when it was generated. These details may relate to:
   • How to adjust your account settings or other account information
   • How to fix a specific error
   • More information on a recent feature release
4. Opening an unread notification marks it as read: the unread count decreases, its text is no longer bold, and its status circle disappears.
5. Click the back arrow to return to the list and keep the notification available, or click Dismiss to remove the notification from your list and return to the remaining notifications.

How to mark all messages as read

To mark all messages as read at once while keeping them in your notifications list:

1. Click the bell icon to open your notifications list.
2. Select Mark all as read.

Once you have marked all your notifications as read, the unread badge disappears. The notifications remain in the list without bold text or status circles.

Additional resources